The Little Secret of Web Startups (TechCrunch)

The guest post was written by Marcelo Calbucci , the founder and CTO of Sampa, a personal homepage creator that will be shutting down next month. He's writing a series of posts about the lessons learned from the failed venture at http://blog.calbucci.com . He's also the publisher of Seattle 2.0, a web resource for tech entrepreneurs and startups in Seattle that may or may not laster very long. Consumer startups are tough. You have two more chances and if they fail you should get out of this business and try selling shoes.