"And on the 29th day of the sixth month, when the sun was at its lowest point in the sky, the Phones appeared, one after another, each in its tasteful white box without any adornment whatsoever. And the People rejoiced, for they had been waiting a long time and could wait no longer. A great unboxing occurred across the land and many two-year service contracts were entered into."

Read more at: http://blogs.business2.com/netly/2007/06/the_one_true_ph.html