Exploring The Value Of Parked Domain Traffic

by Janel Landis , Friday, July 25, 2008

I have been reading about the lawsuit recently filed against Google that alleges traffic received from parked domain sites was low quality.  What is most interesting about this topic are the sharply conflicting viewpoints online marketers have concerning the value of traffic from these sites. 

The first perspective is that of savvy search marketers, who have analyzed referring URL traffic and know that the majority of traffic from these sites is unqualified.  What they have found is that the only instances of qualified traffic from parked domain sites occurs on domains that are typos of their own domain, their brand terms. 

Have you ever accidentally typed your search query into the domain address bar instead of the search box?  I am pretty sure everyone has done this before and often, simply out of habit, even followed the misplaced word with a ".com".  In a presentation I gave at a conference a few months ago, I used the examples www.homesecurity.com and www.bookkeepping.com as visuals of sites that contain no original content, just ads.  These are the types of sites that deliver the majority of parked domain traffic.  How often are people actually making this mistake?  According to Google's keyword tool, the keyword home security drove approximately 1 million searches on Google and its search network in June 2008. 

Let's move on to the much smaller segment of parked domain sites that actually will drive qualified traffic: the domain typos.  Unfortunately, many companies have not protected themselves by registering common misspellings of their domain -- so when returning customers mistype the URL in the address bar, they are delivered to parked domain sites.  An example of this is www.lininsandthings.com: Notice that linen is misspelled in the URL. In this instance, the searcher was already going to Linens-N-Things, and in this way they would be a highly qualified click.  However, Linens-N-Things would now have to pay for a click to get their customer, rather than connecting to them directly.

The second perspective is that of the domainers themselves.  They claim that address-bar-driven traffic is highly qualified; however, the click revenue generated from these types of sites is the sole source of revenue available from them.  Again, they contain no original content, no products and no value.  The backbone of their argument lies in statistics that show direct navigation traffic is the most qualified traffic to a site; however, what they fail to interpret is that this statistic does not pertain to an indirect or unintentional visit. 

As the industry has matured, the engines have provided marketers with better tools to exclude distribution of ads on these types of sites.  Google allows advertisers to block parked domain sites altogether from their campaigns, and Yahoo allows advertisere to exclude sites individually.  The most perplexing part of the recent lawsuit filing is that it only challenges Google, yet Yahoo's search network distribution is much more riddled with these types of sites than Google's.  The www.homesecurity.com and www.bookkeepping.com examples I used above both serve Yahoo ads.  If this is truly going to be a class action suit and it gains any traction, I anticipate it just may involve both companies.

Post your response to the public Search Insider blog.

See what others are saying on the Search Insider blog.

Janel Landis is senior director of search development and strategy at SendTec, Inc., a St. Petersburg, Fla.-based multichannel, integrated marketing firm specializing in search engine marketing, direct response television and lead generation.
 
Search Insider for Friday, July 25, 2008:
http://blogs.mediapost.com/search_insider/?p=839

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JamLoop.com Launches World's First Musical Instrument Search Engine

Proprietary technology aggregates new and used listings for musicians

Pleasant Hill, CA  -  March 11 -- JamLoop (http://www.JamLoop.com) announced today the beta launch of its search engine for finding new and used musical instruments and equipment. On a daily basis, the search service aggregates over 250,000 musical gear listings from across the web and makes them available to musicians through a simple keyword search box, resulting in an easier and more comprehensive search experience for users.

"JamLoop offers musicians a new way to shop for musical gear online," says JamLoop Director of Marketing, Liz Kuykendall. "Historically, there are lots of places that musicians look to find that unique Les Paul used guitar, that Fender Twin Reverb amplifier, a matched pair of Shure microphones, etc.: From newspaper classifieds to eBay, Craigslist and retail websites like Musician's Friend, there are so many relevant options but they all take time. JamLoop replaces a highly-fragmented, clunky search experience with a much more efficient and intuitive one. We give users a single destination to find most of what's available on the market today."

JamLoop's proprietary content indexing and fuzzy search technology simplifies the search process for users by adding classification structure to used gear listings and finding matches even for misspelled text. It also layers geo-coding and mapping information onto listings so that users can search for items locally.

"The secondary market for used musical instruments is extremely vibrant and JamLoop does a fantastic job of bringing together all of those vintage pieces into a single search experience; it's a huge time saver," said Chris Rigatuso, avid guitar collector and CEO of Skyfollow, a media production company. "What I really like though is the way that JamLoop lets me compare used and new equipment simultaneously using price and location filters. I'm often indifferent as to whether an item is used or new, I'm just looking for the best deal. There's no other service for musicians on the web that does this so comprehensively," continued Rigatuso.    

About JamLoop
JamLoop (http://www.JamLoop.com) is the world's first shopping engine for finding new and used musical instruments and equipment. By aggregating musical gear listings from hundreds of local and national sellers, JamLoop is a one-stop destination for musicians looking to find the best deals on musical gear.

For more information, please contact:
Liz Kuykendall
Director of Marketing
JamLoop
Email: email protected from spam bots
Phone: (925) 300-6170
www.JamLoop.com

Press Contact: Liz Kuykendall
Company Name: JamLoop
Phone: 925-300-6170
Website: www.JamLoop.com

Property.com SOLD to Foreclosure.com

FORECLOSURE.COM OWNER TO ACQUIRE PROPERTY.COM

Brad Geisen continues to build online real estate empire to expand opportunities for future homebuyers and investors nationwide
Boca Raton, Fla. - July 22, 2008 Foreclosure.com Founder, President and CEO, Brad Geisen, announced today that he has reached an agreement with "Domain King" Rick Schwartz to acquire the domain name "Property.com," paving the way for his entry into a new market.

With Property.com Geisen intends to create a one-of-a-kind - and convenient - one-stop online real estate marketplace that is easy-to-use and navigate. The Web site will serve as an easy-accessible national real estate classified that is going to be free to all visitors, providing sellers, buyers and investors with a whole new concept of marketing and finding homes on the Web.

According to Geisen, the acquisition of Property.com will allow him to focus his efforts on a different and potentially much larger segment of the real estate market. In fact, in Geisen's opinion, the niche foreclosure market, which is Foreclosure.com's market, represents just 2 percent of all available real estate inventory.

"I'm going after the 98 percent of the real estate market outside of the foreclosure business." said Geisen. "For the past several years, I've built and run one of, if not 'the,' most successful Internet foreclosure businesses, but the business was always exclusively distressed real estate. I've achieved in Foreclosure.com what I set out to accomplish and I am ready for a new challenge in a different market. I intend to shift my focus on developing my new ideas that will revolutionize how homes should be listed, viewed and purchased. I've developed the critical skills which I intend to apply to this new market," said Geisen.

Property.com will include all listing types, including those indexed the Multiple Listing Service (MLS), creating a database that could surpass more than 15 million homes, but not including distressed properties, which will remain the business of Foreclosure.com. The best part is that it will be totally free to search for potential buyers and visitors, and sellers will be able to upload and edit their own personal listings at no charge. It's a wide-open model that Geisen knows will create an invaluable resource for just about anyone interested in real estate.

"I'm raising the stakes and pushing all my chips to the center of the table," said Geisen. "Foreclosure.com and my related companies have been leaders in their spaces for nearly a decade. I've seen what's been wrong with the way things were done and I've developed the methods to fix them. I have the knowledge and resources to take this to a whole new level . and that's what I plan to do."

Geisen revealed the new Property.com will be unveiled sometime in 2009. The specific terms of the deal to acquire Property.com were not disclosed. However, Geisen indicated that the value of the deal is one of the largest URL purchases to date.
That's a deal that has the seller Rick Schwartz - who is known as the "Domain King" -- smiling from ear-to-ear. He purchased Property.com for $750,000 in 2005 and was recently introduced to Geisen through Kevin Leto of BigTicketDomains.com about a possible re-sale.

"My job is to acquire prime, industry specific domain names with large volumes of natural type in traffic and eventually develop them to their fullest potential by partnering with leading companies in their respective fields which I have been doing for more than a decade," said Schwartz," "Early on I saw the value in Property.com; however, I never had the resources to develop it so it could reach its maximum potential. Brad Geisen has the vision to truly get the most of Property.com for the benefit of so many people in every corner of the United States. I'm thrilled to be a part of this exciting new project with Brad."

Stay tuned for frequent updates and milestones for the new Property.com. Feel free to visit the Web site in its current form. However, as mentioned earlier, the complete re-launch will not be official until sometime in 2009.

About Brad Geisen and Foreclosure.com
Ten years ago, Brad Geisen founded Foreclosure.com and built it over time to a company with more than 1.8 million foreclosure, preforeclosure, bankruptcy, FSBO and tax lien listings in one place, Foreclosure.com delivers America's largest and most accurate searchable database of foreclosed homes and distressed property information to its customers and business partners. Based in Boca Raton, Florida, Brad Geisen and Foreclosure.com work with hundreds of top lending institutions and government agencies to list diverse property types on its Web site, including Real Estate Owned (REO); Department of Housing and Urban Development (HUD); Department of Veterans Affairs (VA); Fannie Mae; and other government agency and financial institution properties; as well as listings from an extensive network of corporate sellers. On the Web: www.foreclosure.com.

About eRealEsate.com.
Rick Schwartz, aka "Domain King" and "Webfather," is the CEO, President and Cofounder of T.R.A.F.F.I.C. found at TargetedTraffic.com-- the premiere domain conference for the domain industry. It is both the oldest and largest and attracts over 500 of the top professionals in the industry in a by invitation only event. As one of the early domain pioneers dating back to 1995, Rick has a knack for predicting big trends and getting it right. He may have been the first to recognize the value of "type in" traffic which is now commonly referred to as "direct navigation" -- the most potent and targeted traffic on the net. Rick has a prime portfolio of one and two word domains, and is considered by many to be among the leading experts on domain names, traffic, Web site flow and valuation. www.eRealestate.com

Media Contact
Thomas Myers
Foreclosure.com
tmyers@foreclosure.com
Tel: (561) 981-5337 ext. 381

Searches for Foreclosed and Lender-Owned Properties Now Possible

EDINA, Minn.-- July 22, 2008 --Foreclosed properties are in high demand and in today's market, many such properties are available. To simplify searching for foreclosed and lender-owned properties, Edina Realty now offers consumers a new search option on its Web site, www.edinarealty.com.

Consumers simply click on the home page link, "Search Foreclosures" to pull up information and a link to all "In Foreclosure/Lender-Owned Properties." Like all properties on the Edina Realty Web site, searches can be conducted using an interactive map, or by area, city or school district. All properties that are in foreclosure or lender-owned - Edina Realty's listings and those of other brokers - will appear.

Currently, over 3,000 foreclosed or lender-owned properties are listed in Minnesota and W. Wisconsin, ranging in price from $8,000 to over $5 million. The Minneapolis Area Association of REALTORS®, which tracks closed sales of lender-mediated homes, reports that these sales made up 27.6 percent of the total market in the first quarter of 2008, compared to 9.3 percent of the market in the first quarter of last year.

"The increase in foreclosures is another opportunity for consumers to take advantage of the current real estate market," said Barb Jandric, Edina Realty general manager. "But when entering into this type of real estate transaction, it's critical to work with an agent with experience in these types of listings who can help navigate a complex process and protect the buyer's interests."

Jandric said that buying a foreclosed or lender-owned property can be more complicated because the lender is involved in the transaction, either acting with approval powers or as the owner/seller.

A property in foreclosure means that the owner has been served a legal foreclosure notice. Once the foreclosure process is complete, the property becomes lender-owned. "Each situation is unique and understanding the process and the market is important," Jandric said. "For example, because these properties may be previously owned by people experiencing financial difficulties, they may need updating and repairs. There may be liens or back taxes due on the property.

"Knowledge is power in this market," Jandric said. "Researching market conditions and thoroughly understanding the 'ins and outs' of the foreclosure process are crucial."

Edina Realty, a subsidiary of HomeServices of America, is one of the nation's largest real estate companies with 80 real estate offices throughout Minnesota, North Dakota and Western Wisconsin and more than 2,800 REALTORS®. Edina Realty's family of companies includes Edina Realty, Edina Realty Title, Edina Realty Mortgage and Edina Realty Relocation. Edina Realty handled more than 26,300 transactions and $7.0 billion in sales volume in 2007. For more information, visit www.edinarealty.com.
Contacts

Edina Realty
Gena Henrich, 952-928-5069
genahenrich@edinarealty.com
or
Verve P.R.
Maria Verven, 612-990-7328
mverven@gmail.com

Bills.com's Housser Provides Prescription for Avoiding Subprime Mortgages

Online consumer portal founder offers 9 steps to build prime-worthy credit

San Mateo, Calif.  -  March 12 -- Rising foreclosure rates. Tightened mortgage lending and a government bailout plan. Companies folding and talk of a looming recession. Over the past year, the United States has undergone an economic correction based in large part on the implosion of the subprime lending market, but Bills.com co-founder and co-CEO Andrew Housser tells would-be home buyers how to shore up their credit scores and profiles to help remain eligible for a new mortgage, even in these difficult times.

"Today, it is increasingly difficult to obtain a subprime mortgage, a term that refers to a home loan made to individuals with less than 'prime' credit," Housser explained. "Fortunately, one surefire way exists to avoid a subprime mortgage. It is to not need one -- by having prime-worthy credit."

Credit scores range from 300 to 850. Higher numbers indicate better credit, or a greater likelihood of repaying debt. The median U.S. credit score is about 725. A score below 680 usually results in a borrower being charged a higher interest rate or being denied credit. Lower scores (typically 650, or sometimes 620) are considered subprime.

"These scores qualify only for loans with higher interest and stricter requirements -- if you can get a loan at all," Housser said. "A good credit score can significantly boost your ability to borrow money. Credit scores also can affect consumers' ability to rent an apartment, lease a car or even get a job."

Housser offered the following tips for consumers to improve their credit scores:

1. Understand the score. The first step in good credit is monitoring credit reports. Each of the three main credit reporting agencies (Experian, Equifax and TransUnion) tracks consumers' credit history and calculates their credit scores. The score from each agency may be different. Get a free credit report each year at www.annualcreditreport.com.

2. Correct mistakes. Correct any inaccuracies on the report. Visit the credit bureaus' Web sites for information on how to file a dispute. Credit bureaus must investigate any disputed items and remove them if they cannot be verified, Housser noted. Keep copies of all correspondence.

3. Build job history. A stable job history is one factor lenders consider when offering a mortgage loan. Creditors look at job history to understand a consumer's stability and income.

4. Pay bills on time. On-time payments are very important to good credit. Paying bills on time for as little as one month can raise a modest credit score by 20 points.

5. Avoid new debt. "When preparing to apply for a mortgage, do not open any new accounts for six months ahead of time," Housser cautioned. Every new inquiry to a credit report affects the credit score. However, he noted that when consumers shop for the best mortgage loan, credit bureaus do not hold against them multiple inquiries for the same product within a short period of time.

6. Avoid payday loans. Payday loans have annual rates of 200 percent (or more) -- a terrible path into a debt snowball that can destroy financial security.

7. Do not max out cards. Do not charge credit cards up to the limit. "If possible, keep one or two cards open with low or no balances," Housser said. "This will help the important 'credit utilization' aspect of the credit score. Also, avoid making substantial charges on cards one to two months before applying for a mortgage, even if the balance will later be paid in full."

8. Do use credit. Credit bureaus rely on past payment history to gauge borrowers' future behavior. Closing unused accounts while maintaining some debt creates a higher debt-to-credit ratio, which appears as a greater credit risk and lowers a credit score. Use credit cards sparingly (and pay them off monthly) to maintain a current credit history.

9. Resist identity theft. Identity theft can destroy credit ratings. "Protect yourself from unscrupulous individuals who could go through your trash, steal account numbers online or get information through "phishing" scams," Housser said. "Keep important financial information and account numbers in a secure place, shred documents that contain personal information, and never give out personal information in e-mails or phone calls you did not initiate."

"In today's financial market, a good credit score is more important than ever," Housser said. "Take steps today to build and safeguard your credit. A solid score will repay your efforts today and in the future."

Based in San Mateo, Calif., Bills.com is a free one-stop online portal where consumers can educate themselves about complex personal finance issues and comparison shop for products and services including credit cards, debt relief assistance, insurance, mortgages and other loans. The company blogs about consumer finance issues at http://www.bills.com/blog. Since 2002, Bills.com has served more than 30,000 customers nationwide while managing more than $1 billion in consumer debt. Bills.com is a division of Freedom Financial Network, LLC, whose co-founders and CEOs, Andrew Housser and Brad Stroh, have been named Northern California finalists in Ernst & Young's Entrepreneur of the Year Awards.

Press Contact: Aimee Bennett
Company Name: Bills.com
Phone: 303-843-9840
Website: www.bills.com

AT&T Kicks Off Sales of iPhone 3G Phone

Online Resources Available to Help Customers Prepare for Purchase

Variety of Attractive Plans Combine Voice and Unlimited Data

Dallas, Texas, July 11, 2008 - AT&T begins selling iPhone 3G today in its retail stores at 8 a.m. local time across the United States, along with a variety of attractive monthly plans that combine voice and unlimited data use. iPhone 3G uses the nation's fastest 3G wireless network, which reaches 300 major metropolitan areas.

Pricing and Eligibility
AT&T Inc. (NYSE:T) has announced that AT&T is making it easy for customers to prepare for their iPhone 3G purchase by posting "Get iReady" tips and frequently asked questions at www.att.com/iphone. The site also includes a link for customers to check their upgrade eligibility and other wireless account information.

iPhone 3G phones will be available for $199 for the 8GB model and $299 for the 16GB model. These prices require two-year contracts and are available to the following customers:

    * iPhone customers who purchased before July 11*
    * Customers activating a new line with AT&T
    * Current AT&T customers who are eligible, at the time of purchase, for an upgrade discount

Current customers who are not eligible for an upgrade discount can purchase iPhone 3G for $399 for the 8GB model or $499 for the 16GB model. Both options require a new two-year service agreement. Current customers may also choose to wait until they become eligible for an upgrade discount. Eligibility is generally determined by amount of time remaining on a current contract and payment history.

Current AT&T customers who are upgrading to iPhone 3G will pay an $18 upgrade fee and new AT&T customers will pay the standard $36 activation fee.

Voice, Data and Text Messaging Plans
AT&T brings iPhone 3G customers the best coverage on the globe and the largest mobile-to-mobile calling community with unlimited calling to AT&T's 71.4 million wireless customers. iPhone 3G customers can choose from four individual AT&T Nation plans, which bundle voice and unlimited data (e-mail and Web browsing).

    * AT&T NationSM Unlimited: Includes unlimited Anytime Minutes for $129.99 a month.
    * AT&T Nation 1350: Includes 1350 Anytime Minutes and unlimited Night & Weekend Minutes for $109.99 a month.
    * AT&T Nation 900: Includes 900 Anytime Minutes and unlimited Night & Weekend Minutes for $89.99 a month.
    * AT&T Nation 450: Includes 450 Anytime Minutes and 5,000 Night & Weekend Minutes for $69.99 a month.

All AT&T Nation and AT&T FamilyTalk® plans for iPhone 3G include nationwide long distance and roaming, Visual Voicemail, Rollover®, unlimited Mobile to Mobile calling, Call Forwarding, Call Waiting, Three-Way Calling and Caller ID.

AT&T will offer FamilyTalk plans, with bundled voice and unlimited data, starting as low as $129.99 a month for two iPhone 3G lines. Up to three additional iPhone lines can be added for $39.99 each.

Unlimited text messaging can be added for an additional $20 ($30 for FamilyTalk plans of up to five lines); $15 (1,500 messages), or $5 (200 messages).

Additional Tips for Consumers
New AT&T customers who wish to port or retain their phone number from another wireless carrier should consider bringing a copy of a bill from their current service provider. Customers will be asked to provide account information as it appears on record with their current provider, including:

    * Account number
    * Name of the account holder
    * Account holder's SSN or Tax ID
    * Billing address
    * PIN or password (if applicable)

Customers who inherit an original iPhone from a friend or family member will need to request a SIM card from AT&T for the phone and activate the device using the in-home activation process through iTunes.

Customers should listen to voice mail messages on their current devices and write down any necessary information before purchasing iPhone 3G, because existing voice mail messages will be lost when upgrading to iPhone's Visual Voicemail feature.

AT&T will offer accessory bundle options specific to iPhone 3G in its retail stores.

iPhone 2.0 Software
All iPhone customers will benefit from the iPhone 2.0 software, which will be pre-loaded on all iPhone 3Gs and available as a free download for current iPhone customers. The new software will include numerous enhancements, such as business-class e-mail access via Microsoft Exchange ActiveSync; the iPhone Software Development Kit (SDK), which allows a business to easily create applications customized to its needs; and the App Store, available at www.apple.com/webapps, which offers a wide-range of applications - from games to business, education to entertainment and productivity to social networking.

For example, AT&T has developed YELLOWPAGES.COM Mobile for iPhone, which takes local mobile search to a new level by allowing users to discover businesses and local events based on their popularity among other iPhone users, get directions and access business reviews. Numerous enterprise applications are and will continue to be available on iPhone 3G, via the App Store, including Oracle's CRM, collaboration and e-mail applications.

iPhone for Business
Oracle and Kraft Foods Inc. are among the first business customers to deploy iPhone 3G. Business customers interested in iPhone 3G should contact an AT&T business sales representative or review their account information online to determine their eligibility for upgrade pricing. Corporate e-mail and other business applications require the Enterprise Data Plan for iPhone, which is $45 a month and bundled with an eligible voice plan. Small business customers may qualify for AT&T BusinessTalk, the industry's only shared plan specifically for small businesses. Additional details on iPhone business offerings are available at www.att.com/iphoneforbusiness.

*iPhone 3G is available to customers who are currently prepaid customers; however, there is no prepaid plan for iPhone 3G. Additionally, customers' accounts must be in good standing at the time of purchase.

---

AT&T Offers Nation's Fastest 3G Network

Nation's Fastest 3G Network Complements Best Global Coverage and Industry-Leading Portfolio of 3G Devices

Dallas, Texas, July 10, 2008 - For customers who want access to blazing-fast wireless broadband service, there's one clear choice among all U.S. carriers. AT&T Inc. (NYSE:T) today announced it offers the nation's fastest third-generation (3G) network, according to data compiled by leading independent wireless research firms. AT&T's superfast 3G mobile broadband network is currently available in nearly 300 major U.S. metropolitan areas, with plans to expand to nearly 350 by the end of the year. In addition, AT&T has the best global coverage of any provider with roaming available in more than 200 countries, including more 3G roaming than any other carrier.

The fastest 3G network claim is based on a variety of tests conducted by leading third-party researchers, who downloaded a variety of applications and files to test throughput and overall performance. AT&T was the winner by a significant margin.

AT&T also announced it has started doubling the data capacity of its 3G markets, and nearly half of all cell sites will receive additional 3G capacity by the end of the year. The additional capacity will help accommodate the anticipated growth of 3G subscribers over the next several years. According to the Yankee Group, the number of 3G subscribers in the U.S. is expected to increase by 160 percent by 2012.

"We've invested billions of dollars in our 3G network, and now we can proudly claim it as the nation's fastest 3G network," said Ralph de la Vega, president and CEO of AT&T's wireless unit. "We will continue to expand our 3G network coverage into new areas, grow our lineup of industry-leading devices, such as iPhone 3G, and deliver compelling new 3G services to market like Video ShareSM. And to top it off, only AT&T offers the best global coverage. AT&T's ability to serve its wireless customers is unparalleled in our industry."

Between 2005 and 2008, AT&T will have invested more than $20 billion in network improvements and upgrades - an average of $5 billion a year. Much of this network investment has gone to build out the 3G broadband data network, which today is available in 296 major metropolitan markets. In addition, the company is deploying additional 3G coverage using 850 megahertz (MHz) spectrum that is now available from the recent sunset of its older TDMA network. This spectrum extends farther and better covers the interior of buildings.

In addition to the company's constant 3G expansion in the U.S., only AT&T can offer 3G data roaming in 60 countries, including Japan and South Korea, as well as voice calling in more than 200 countries. Nearly all devices in AT&T's current portfolio are "world phones" that can be used around the world.

Another advantage of AT&T's 3G network is the ability for customers to simultaneously use voice and data features. For example, customers can make a call while checking for a local address on YELLOWPAGES.COM.

---

Sprint's "iphone clone" the Samsung Instinct priced at $129.99

Daytona Beach, FL (PRunderground) June 20, 2008 - Sprint's highly anticipated phone, the Samsung Instinct, goes on sale Friday. Sprint has announced via a press release that the instinct will cost $129.99, with a 2 year contract after a $100 mail-in rebate. The Samsung Instinct is Sprint's answer to the iPhone, which is slated to cost $199 next month.

There is a catch. Sprint also announced that activation of the Instinct requires a pricing plan offering unlimited data. Customers can choose from Everything plans for individuals starting at just $69.99 per month for 450 voice minutes or Talk/Message/Data Share plans for families starting at $129.99 per month for 1500 voice minutes to share between two lines.

The Instinct is a touchscreen device that includes EV-DO Rev. A, which is equivalent to AT&T's 3G speeds, for Web browsing, e-mail and more. The Instinct has already been awarded such honors as "Most Innovative Product at CTIA Wireless 2008?, and "Best Cell Phone" by CNET's CTIA 2008 awards. Only time will tell if Sprint has a winner with the Samsung Instinct. To purchase a Samsung Instinct you can visit http://samsunginstinctstore.com

About SamsungInstictStore.com
SamsungInstinctStore.com provides access to the best deals on Samsung Instinct phones and accessories. For more information please visit http://samsunginstinctstore.com

CONTACT INFORMATION:
Michelle Wagner
contact@samsunginstinctstore.com
http://samsunginstinctstore.com

Google Keyword Suggestion
I was checking some keywords with the keyword tool and was BLOWN AWAY to see actual numbers have replaced the green bar general indication of what the number of searches are. THIS IS AWESOME, since it gives us hard data on how many people are using any specific keyword phrase. This information is critical for web site optimization or blog optimization.

Rank Checking and Overture (Not Yahoo) Keyword Tool
Still tainted by people looking for rankings, this information may be as good or better than anything out there for keyword research. I loved Overture's keyword suggestion option and Yahoo was stupid to let it decline, in my opinion. WordTracker may be pretty good, but I never liked it and thought their fees were excessive. I think it's also over-kill for small business owners.

Global Search Query Data
What we really need is something that would take search query data from as many sources as possible, weight the results based on the probability that people are doing rank checking, and aggregate the data into something that would really represent global search query numbers. Now that would be cool! Just think about how much better your search engine optimization, SEO, and SEM would be with marketing data like that.

Google's Privacy Policy Link: Too Little, Too Late?  

By Wendy Davis, Monday, July 7, 2008
Now that it's facing a genuine privacy crisis, Google has decided to quell a completely insignificant privacy dust-up. The search giant has finally placed a link to its privacy policy on the home page. Previously, users had to click on multiple links, or search on the terms "Google privacy policy," to reach the information.

This purely cosmetic change might placate some watchdogs, who argued that Google was violating California law by not including the link on its home page, but does nothing to solve the larger problem: Google stores too much information about its users.

Among other data, the company retains logs showing users' IP addresses and their search queries. Google contends that IP addresses don't usually reveal people's identities. But that assertion ignores the reality that examining all of a person's searches can in itself reveal identity. In other words, users' identities can be deduced whether the IP address is real or a made-up sequence of numbers -- as long as it's paired with all of the searches originating from a single computer.

Last week, a federal judge ordered Google to disclose to Viacom complete user logs for YouTube, including all users' IP addresses, screen names and which videos they watched. Google and Viacom have since tried to quell privacy concerns, with Google saying it will ask to "anonymize" IP addresses, even though that won't necessarily preserve users' privacy as long as all of their information is still paired with the same identifier. Viacom has also said it will handle all information confidentially.

As privacy advocates point out, Google wouldn't be facing this problem now if it hadn't compiled and stored these records in the first place.

Louis Stanton, the federal judge who issued the order in the YouTube lawsuit, wrote in his opinion that Google argues in its public policy blog that IP addresses aren't necessarily personally identifiable. "We have proposed broad global privacy standards, and are strong supporters of the idea that data protection laws should apply to any data that could identify you. The reality is though that in most cases, an IP address without additional information cannot," the blog states.

But, on other sections of its site, Google equates IP addresses with personally identifiable information. "Due to user privacy concerns, Google Analytics doesn't report on personally identifiable information, including a visitor's IP address," the company states on a site about Google's analytics tool.

In other words, even Google realizes that, for all practical purposes, IP addresses should be treated as personally identifiable information. Given the events of last week, the company should rethink the wisdom of retaining such data.

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From what I've seen the IP address can provide very specific information that can track people. This is especially true if a time and date stamp is included with the log informaiton, which it generally is. you may need a court order to get the information from the person's ISP, but that's not all that hard if you have a reason to request it. I think we need this. While tracking people can be as benign but annoying as showing you ads based on past activity, it can also be abused on a more serious level. On the other hand if everyone can mess around on the web with little or no chance of being identified or tracked..., well, we already have enough spammers, hackers, crackers, and Turkish script kiddies to keep us busy.

Perhaps Google should encrypt the IP address and some of the other information to keep it from being abused, well abused by anyone except them. Of course if we saw signs of abuse then we would know it was them, wouldn't we...?



 

SEMPO Institute To Present "Generating Leads with Practical Search Engine Marketing" Session at Microsoft Worldwide Partner Conference in Houston, TX

Session will provide strategy and best practices in SEO and PPC

WAKEFIELD, Mass.-- July 02, 2008 --Thousands of Microsoft partners attend the annual Worldwide Partner Conference to network and tap into the latest business-growth opportunities each year. One area of growing interest is search engine marketing, also known as SEO and PPC. Microsoft has invited SEMPO Institute to present a session on search engine marketing at this year's conference, which is being held in Houston, TX from July 7-10. Cindy Turrietta, a contributing author for two of SEMPO Institute's online courses, and Katie Donovan, SEMPO Institute's Business Development Manager, will highlight the current marketing environment that benefits small, medium and large companies with search engine marketing strategies. The session will blend strategy with best practices to ensure attendees have the ability to act on what they learn. "Generating Leads with Practical Search Engine Marketing" will be presented on Thursday July 10th from 1:30 PM - 2:30 PM Central Time in Grand Ballroom B at the George R. Brown Convention Center.

Over the past few months, SEMPO Institute and Microsoft Worldwide Partners have been working on new instructional tools for partners. This session is the first to be rolled out. "Search Engine Marketing is a critical business tool for our partners," states Jennifer Siddall, Microsoft Senior Marketing Manager Worldwide Partner Marketing. "We anticipate great business benefits for our partners as they further incorporate SEO and PPC into their marketing efforts."

About SEMPO Institute

SEMPO Institute is a non-profit, online career development organization, whose purpose is to educate and train professionals in the growing field of search engine marketing. Suppo  rted by SEMPO, SEMPO Institute's courses are developed by experts in search marketing and then peer-reviewed for accuracy and best practices. Since its first course in January, 2007, SEMPO Institute has educated more than 800 individuals in search marketing. SEMPO Institute's courses are available to SEMPO members and the general public. For more information, please visit www.SEMPOInstitute.com or call +1 (781) 876-6214.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device.

Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contacts

SEMPO Institute
Katie Donovan, 781-876-6214
Business Development Manager
kdonovan@sempoinstitute.com