Tuesday, August 28, 2007

Calling Spammers Names Costs Spam Victim $2.5M

Jury Finds Spam Victim Liable for $2.5 M for Calling Senders of LUCE 'Spammers'

In a case of justice gone horribly wrong, WebGuy.net's Mark W. Mumma, ISP, spam victim and anti-spam activist, has been dealt the ultimate "low blow" by a Federal Court. The small, Oklahoma City based ISP has been ordered by a U.S. Federal Jury to pay $2.5 Million in damages to the very company that admitted sending him unsolicited e-mail in the first place.

Oklahoma City, OK (PRWEB) June 27, 2007 -- In a mind numbing decision two months ago today in case no. 05-CV-122 in the U.S. District Court's Eastern District of Virginia, Judge Leonie M. Brinkema ruled that Mark W. Mumma's statement that Plaintiffs, Cruise.com, Omega World Travel and Gloria Bohan "are spammers" is "untrue" in spite of the fact that Cruise.com witnesses confirmed, under oath, that they never ask a recipient's permission prior to sending them e-mail offers. The reason given by Cruise.com CEO Anthony Hamawy regarding why they don't verify an e-mail recipient's desire to receive their offers was, 'No, we have not, primarily because our competitors don't.'

"I have been battling spam for more than a decade and was very pleased when laws were passed defining stiff penalties for those who send spam," Mumma stated. "I tried to recover relief through the courts for the wasted time and loss of productivity I've suffered because of spam, but after incurring $70,000 in legal fees and seeing a $2.5 Million jury award leveled against me, I think I've had about all the 'relief' I can stand."

A little more than three years ago, Mumma set up a web site to 'out' spammers called, SUEaSpammer.com. He warned senders of Unsolicited Commercial E-mail (UCE) that he would expose anyone who sends him any such unwanted e-mail messages. He warned spammers that he would record their telephone calls and post them on the Internet. He also warned that he would post photos of the people ultimately responsible for spam messages, as well as the spam e-mails themselves. He wasn't kidding. Yet it is Mumma that has had to pay the ultimate price for spam when Cruise.com's parent company, Omega World Travel, sued him for defamation for 'calling them spammers'.

"I have tried opting out, but no matter how legitimate a company seems, virtually every time I opt out of an e-mailing that I didn't opt into to begin with, I just end up with more spam, not less," says Mumma. "Maybe if there was a significant cost involved in sending unsolicited commercial e-mail, companies would stop."

Throughout the case, Cruise.com attorneys accused Mumma of signing up for the offers in spite of Cruise.com's own evidence to the contrary. At least one of Cruise.com's attorneys has vowed to foreclose on Mumma's home in order to satisfy their judgment against him. Another has vowed to sue him when he releases, SLAPP SUIT, the documentary Mumma is self-producing about this lawsuit. Mumma's plight was featured in TIME Magazine, this past January.

"During the trial, Omega's lead attorney stressed that this case was about 'Cruise.com's good name.' Ironically, the most important time for Cruise.com to utilize their 'good name' would have been to identify their e-mail server as a 'cruise.com server' when connecting to recipient mail servers," Mumma explained. "Instead, Cruise.com failed to use its real name, announcing itself as 'FL-Broadcast.net', a domain they have never owned. A complete fabrication."

In spite of the fact that Cruise.com witnesses testified during discovery that they did not own the domain name FL-Broadcast.net, as well as confirming that Mumma had not requested the e-mails in question, Judge Brinkema advised the jury that the case was 'essentially about damages' and that she had already 'determined as a matter of law that calling an entity a spammer is a defamatory statement.' This finding has been followed by Judge Brinkema referring to the e-mails Cruise sent as 'spam' herself during a May 11 hearing.

"I originally claimed that Cruise.com had broken the law because I genuinely believed that 'HELO forgery' was illegal under the provisions of The CAN-SPAM Act," Mumma contends. "Now, as long as some contact info is present in the e-mail itself, I know header forgery is 'excusable'."

"I expected justice to be done," says Mumma. "I never imagined I would be victimized by the courts, saddled with tens of thousands in attorney fees, a $2.5 Million judgment and the possible loss of my home. What makes it all the more frustrating is the Plaintiffs corroborated every 'true, yet somehow still defamatory' thing I have ever said about them. Cruise admitted that an unknown Comcast Cable Internet subscriber in Illinois signed up my e-mail address. They further admitted that they have no system in place to prevent anyone from signing up someone else's e-mail address, so, basically 'Legal Unsolicited Commercial E-mail' or 'LUCE' happens because someone signs you up, and irresponsible e-mail marketers don't bother to check and see if the sign-up is legitimate or not."

As a result of a hearing June 1st, Omega World Travel now faces the choice of accepting a lowered damage award of $330,000.00 or having a new trial. Omega has only until the end of the week to file their decision with the court.

"Once a judgment is entered, I will have thirty days to file an appeal; however, without a little help from other weary and tired e-mail users, there is no way I can afford it. This lawsuit has wiped me out financially. If possible, I want to try to get a grass roots effort organized to take the fight back to spammers everywhere. If other Internet users want me to keep fighting the good fight, I'll do it. Appealing the decision in my case is important to get the war on spam back on track. Proactively going after spam and LUCE offenders alike needs to continue. I refuse to just lie down and die."

"I came very close to 'giving up' several times," Mumma confesses. "However, I was inspired by the movies Facing the Giants and Maxed Out to make my own documentary about this ridiculous lawsuit."

"Cruise.com appears to owe their jury victory to their successful re-definition of the term 'unsolicited e-mail'. In Cruise.com's version, if someone signs you up, even if it is someone you do not know and have not authorized to subscribe you to e-mail lists of any kind, the courts will back them, because the e-mails were solicited by 'someone'," Mumma added. "I thought that was the very definition of 'Unsolicited e-mail'; when someone besides the recipient adds the recipient to an e-mail list."

Cruise.com is a registered trademark of Omega World Travel, Inc.

MummaGraphics, Inc., founded in 1993, is a provider of Internet web hosting and web site design services and, until recently, has been directing its energies to curbing unwanted junk e-mail, a/k/a spam. MummaGraphics began suing spammers in August 2004, but may soon retire as a spam fighter.

Original PRWeb Release || Hi-Res Broadcast Quality Video


Press Contact: Mark W. Mumma
Company Name: MummaGraphics, Inc.
Phone: 310-691-5800
Website:
http://www.2bucksamonth.org/

Friday, August 24, 2007

Get .INFO Domains For $3

EstDomains: INFO Promo Offer Still Running

EstDomains Inc., a US-based domain registrar, announces the extension of its promo offer regarding INFO domains. 1-year registration of an INFO domain will remain priced at $3 until Dec 31st 2007.

(PRWEB) August 15, 2007 -- They say great things don't last long. Hundreds of webmasters used the promo offer from EstDomains Inc. http://www.estdomains.com to register domains in popular zones at truly unprecedented prices. After getting plenty of feedback, EstDomains Inc. extends its promo offer for INFO domains until Dec 31st 2007.

We are barely halfway through 2007, and the remaining months will be the months of saving on domain registrations when using the great EstDomain Inc. deal. No need to hurry to get a new INFO domain at an unbeatable price. 1-year registration of an INFO domain is still priced at $3.

EstDomains Inc. is registered in USA and is accredited by ICANN, an international organization governing the usage and registration of all top level domains in the world. You can check out the list of accredited registrars here:
http://www.icann.org/registrars/accredited-list.html. This guarantees all the domain-related procedures, including registration, management and transfer to other registrars always comply with relevant legal norms and common business practices. In other words, EstDomains Inc. makes professional, trouble-free domain registration even more affordable.

Currently customers of EstDomains Inc. can register a domain name in more than 10 international zones http://estdomains.com/prices.html. Registering a domain is fast and simple due to the feature-packed and convenient web interface. There are a number of payment options to choose from. Learn more about services and special offers from EstDomains Inc. on the company's official site: http://www.estdomains.com.

Press Contact: Konstantin Poltev
Company Name: Estdomains INC
Phone: 302-722-4217
Website:
http://www.estdomains.com

Sunday, August 19, 2007

Affiliate Program For Auto Parts

 
Auto Parts Affiliate Program Launches at ActionSalvage.com

ActionSalvage.com's affiliate program is now available on Share-A-Sale. Action Salvage has used and rebuilt engines and used and aftermarket auto & truck parts and online marketers are now able to participate by joining Action Salvage's affiliate program.

Massapequa , NY (PRWEB) July 23, 2007 -- Action Salvage.com, the premier rebuilt and used engines and used auto & truck parts company, today announced the launch of its Action Salvage Affiliate Program with Share-A-Sale.com. Action Salvage's affiliate program allows online marketers to participate in advertising products sold through Action Salvage and generate commissions on referred sales.

Action Auto Wreckers sells auto parts for just about every make and model. They specialize in engines, shipping worldwide. auto parts, used engines, rebuilt engines, transmissions, mirrors, spoilers, cylinder heads, exhaust manifolds, repairable cars, harmonic balancers, turbo chargers, body fillers, door lock actuators, trunk pull down, auto computers, standard shift flywheels, fenders, tail lights, bumpers, gas tanks, And much more.

The three major reasons to choose used parts are availability, price and quality. Used parts are readily available, reasonably priced, and were manufactured to OEM quality standards. Also, recycling through the use of used parts is good for the environment.

The industry, which has experienced a significant boom in recent years, provides services that benefit the community on several levels, including the environment.

The obvious benefits of the industry are an alternative for the cost of new auto parts and the removal of junk cars.

We're the competition for dealerships and an alternative for expensive new parts, When we get a car, we inventory what's reusable: mirrors, glass, engines, tires, doors, almost everything. Often, it's a savings of 50 percent of the cost of a new part for our customers.

For more information on Action Salvage's affiliate program visit affiliate info

About Action Salvage
Action Auto Wreckers has been in the auto salvage business since 1973. This is a family business spanning three generations. Action Auto Wreckers has auto parts for just about every make and model. We specialize in Engines. Buy direct, save big $$$. We ship worldwide
We are located in Massapequa, NY 11758

Press Contact: Philip Schaffer
Company Name: Action Auto Wreckers
Phone: 800 562-8811
Website:
http://www.actionsalvage.com

Tuesday, August 14, 2007

Student Loan Debt

Student loan Debt
TransWorldNews (press release) - Monroe,GA,USA
You will have more available cash when you need it most (during the post-college transition period) and your consolidation loan will ensure that you have ...

Effective planning can help take control of college debt
Fort Worth Business Press - Fort Worth,TX,USA
When shopping for a consolidation loan, take time to look for the lowest interest rate and the best terms and conditions. The consolidation plan you choose ...

Low Rate Debt Consolidation Loans--avail Loan At Your Rate
Best Syndication - Pinon Hills,CA,USA
Though any of your properties like home, car, vehicle etc satisfies the clause of collateral but since the target is to get the debt consolidation loan at ...

Late on Your Mortgage? How to Keep Your Home
RisMedia.com (press release) - Norwalk,CT,USA
... their servicer to avoid foreclosures, which can seriously damage your credit and linger of your credit report for seven to 10 years, according to MBA. ...

Lenders and Your Credit Score
Kiplinger.com - Washington,DC,USA
By Kimberly Lankford When you ask for your credit report, you can also get your credit score, but the scores can be significantly different from each other. ...

You have right to dispute credit report mistakes
phillyBurbs.com - Philadelphia,PA,USA
By ELIZABETH FISHER I've decided to "out" my credit report because it has become my new Bible and I plan to preach from the four pages of bad news that ...

Ensure fiscal health
San Jose Mercury News - CA, USA
Order your credit report. You're entitled under federal law to a free copy of your credit report once a year from each of the three major credit bureaus. ...

Tri-S Security Announces Results For the 2nd Quarter Ended June 30 ...
American Digital Networks (press release) - Annapolis,MD,USA
This press release includes "forward-looking statements" within the meaning of the Federal securities laws. Forward-looking statements are commonly ...

SOB group net profit down to Kc5.97bn in H1
Prague Daily Monitor - Prague,Czech Republic
... CSOB, decreased by 1.7 percent on the year to Kc5.97bn based on international accounting standards, the bank said in a press release Friday. ...

Meeting set to discuss bid price for controversial local hillside
The Athens News - Athens,OH,USA
The Athens Conservancy sent out a press release last week stating that the group was asking area residents to make pledges if they want to donate money to ...

Friday, August 10, 2007

Domain Roundtable Conference Provides Short Notice

Domain Roundtable Conference to Kick Off Sunday, August 12, 2007 in Seattle, Washington

Name Intelligence presents its 3rd Annual Domain Roundtable Conference from August 12 - 15, 2007, in Seattle, Washington. The event, being held at the newly-renovated Seattle Sheraton Hotel, boasts the largest ever live domain auction, nTag wireless networking devices, and parties every night hosted by top sponsors at some of Seattle hottest clubs. An event not to be missed by veterans of the industry and professionals new to the domaining scene.

Seattle, Washington (PRWEB) August 10, 2007 -- One of the domaining industry's best planned and most eagerly awaited annual networking conferences, the Domain Roundtable, kicks off next Monday. Name Intelligence's $50k investment in intelligent nTag name badges alone signals the host's professional drive to distinguish this event from all others. Name Intelligence CEO, Jay Westerdal, assures "Deals will be done!"

Frank Schilling, who has accepted the invitation to keynote the event, as described by Westerdal, is "the most well known domain investor in the world, who will take us through his humble beginnings all the way to how he got to where he is. With over 320,000 domains in his collection, he is not resting & continues to buy. I love looking through his portfolio because he has so many killer generic domains."

During Monday and Tuesday, those attending will have their choice amongst some 30 expert-led breakout sessions discussing a wide range of industry topics, including expert-to-novice domain acquisition, valuation, monetization, sale and SEO strategies.

There will also be discussions on how to create more Fortune 1000 awareness of the value of generic domain names, like Johnson & Johnson's baby.com, a key - and ever-appreciating - marketing asset for their entire baby-centered product line. Their $200k investment in the name has paid huge dividends already!

Domain Development Investing will lead the Wednesday agenda, followed by a "Live Domain Auction", which Westerdal asserts will be the world's largest ever, and free to the public. The 450+ domains to be placed on the auction block will be open to both online & offline bidding. During the auction, remote users will be able to see real-time videocast, who is bidding, and what the bids are for. To see a list of the domains that will be auctioned, visit
http://www.domaintools.com/live-auction/browse-domains.html.

It won't be all work and no play, however. Each evening, the Domain Roundtable will hold great after-hours hosted parties in world-class venues, highlighted by Monday night's "Body Painting Contest" party, hosted by TrafficZ at the trendy Sugar nightclub in downtown Seattle. The contest and bidding proceeds will benefit Michael Mann's Grassroots.org group.

This event will not only be beneficial to seasoned domainers but equally as useful to professionals new to the domain industry. Save $295 when you register by using promo code PRDRT07 at https://domainroundtable.com/registration/. Please note promo code is case sensitive.

Press Contact: Kristin Tetuan
Company Name: Name Intelligence, Inc.
Phone: (206) 734-4858
Website:
www.domainroundtable.com

Thursday, August 09, 2007

Class Action Lawsuit Filed Against United States Postal Service

Class Action Lawsuit Filed Against United States Postal Service

United States Postal Service
A proposed class action lawsuit has been filed against the federal government agency for violating terms of the Privacy Act and distributing contact information of its employees to marketing partners. The lawsuit was filed on behalf of all employees and claims the United States Postal Service (USPS) allowed private businesses, as part of its Strategic Business Initiatives plan, to access and utilize its 'employee master file' that contains private information including home addresses of all career and non-career, full and part-time employees.

The complaint states the business initiatives plan allows private corporations to submit bids for co-branding agreements. Under these agreements the USPS logo is branded on various marketing materials and sent to the private residences of USPS employees.


United States Postal Service Legal Help
If you have suffered damages in this information breach case, please click the link below to send your USPS complaint to a lawyer who will evaluate your claim at no cost or obligation.

Click here for legal help and a free evaluation of your possible case

Wednesday, August 08, 2007

Findability: New Religion or Double-Talking Cult?

The Quotable Ambient Findability

by Aaron Goldman, Wednesday, August 8, 2007
IN MY LAST TWO COLUMNS, I explored a world in which anything and anyone can be found anywhere at anytime. Inspired by Peter Morville's Book, "Ambient Findability," I pondered how we'd arrive at such a place and whether or not it was truly utopia.

As promised, today's column will feature some choice nuggets from Morville's masterpiece along with some context and application to the search landscape.

Let's start with Morville's basic premise...

"Information is in the air, literally. And it changes our minds, physically."

This insight really gets at the core of what the Internet is all about and the effect it has had on society. A couple of centuries ago, who could've imagined information traveling across the world without being physically carried by a person -- or pigeon? And who can imagine what the true impact will be of the 21st century discovery that the world is flat after all? Forget changing our minds -- in true Darwinian fashion, when everything in the world is within fingertips' reach, will humans evolve into creatures with no legs and 10 fingers on each hand? And will we speak only in short bursts of keywords? But back to the here and now...

"We can manage our information diet and thus the health and well-being of our rational and intuitive decisions."

Gone are the days when the media was controlled by a few dominant corporations and held to standards set by the Federal Communications Commission. Now every Tom, Dick, and Harry has a blog and somewhere, someone is citing them as credible sources. And with search innovations like Rollyo and Google CSE, every Peter, Paul, and Mary can create his or her own search engine and index only content from Tom, Dick, and Harry. We now have virtually unlimited access to information -- but before we can make decisions, we first need to decide what information we want to include in our decision-making criteria, aka index. It remains to be seen how well we'll be able to do this, but one thing's for certain...

"To not use the data and expert opinions and collective intelligence at our fingertips reeks of personal malpractice."

The "Today Show" ran a feature on CyberChondriacs yesterday and asked people to "stop googling your symptoms," advising instead that "a little ignorance is bliss." I'm with Mr. Morville on this one. When it comes to something as important as your health, it seems irresponsible not to tap the plethora of online information and communities out there revolving around your specific condition. Again, the challenge is who/what defines expertise. And it's clear this is something Millennials will struggle with...

"For insight into the dark side, ask librarians. They'll tell you about students who never visit the library, but instead surf the web for a few good hits, with little appreciation for the authority, accuracy, currency, and quality of their sources."

And, no Mr. Cruise, this can't be cured with a little diet and exercise. After all...

"The primacy of accessibility is among the firmest ties that bind our rationality."

And regardless of who we trust along the way...

"The journey transforms the destination and it's easy to become lost in reflection."

The path to ambient findability is beset on all sides by memories of the past and hopes for the future. The same came be said for the search process. When you sit down to find an old classmate, book a vacation, or buy a computer, you have a very clear goal in mind, and set out to achieve it based on what's worked -- or not worked -- in the past. However, nine times out of 10, your search clickstream will change the final outcome. And given the overwhelming amount of information you encounter while searching, sometimes you can't even remember what you set out to accomplish. As Morville puts it...

"A standard keyword search opens the widest of windows on the narrowest of topics."

How many times have you initiated a search intending to complete one task and wind up trailing off through a series of relevant results into a different pursuit altogether? As for the implications to marketers...

"Findability will be a key source of competitive advantage. Finders, keepers; losers, weepers."

I think I'm going to start working this taunt into my SEO pitches, especially for those clients in categories that aren't heavily investing in search. Of course, the response I'm likely to get will be along the lines of "I know you are, but what am I?" At the end of the day, there are still many marketers out there that have yet to recognize the importance of making their brands findable and will wait until a key competitor makes the first move before panicking, er... combating them.
For, alas...

"You can take the person out of the Stone Age but you can't take the Stone Age out of the person."

For the record, Morville used this line to describe how the human brain reacts to the influx of stimuli in today's modern world, not to ridicule marketers that haven't embraced SEO. But he does make some astute observations about companies that do pursue SEO solutions...

"Everybody is responsible and so we run the risk that nobody is accountable."

Morville aptly notes that, when it comes to SEO, multiple parties are involved in the project, from marketing to IT to outside agencies. He has seen firsthand that...

"In most organizations findability falls through the cracks between roles and responsibilities, and everyone loses."

Morville's proposed solution? "Findability hackers" -- aka SEO professionals -- whose job is to cut through the corporate clutter and develop cross-disciplinary processes to achieve a balance of form, function, and findability. As elegant as this sounds, though, if we thought the backlash was bad when SEOs were told they are not rocket scientists, I'm not sure how they'll respond to being called a bunch of hacks! So remember...

"There's a fine line between the wisdom of crowds and the ignorance of mobs."

Amen, Brother Morville, Amen.

Post your response to the public Search Insider blog.

Aaron Goldman is Vice President of Client Strategy & Development at Resolution Media, an Omnicom Media Group Company. Resolution Media connects brands with queries through relevant digital media and content. Aaron can be reached at AGoldman@ResolutionMedia.com.

Search Insider for Wednesday, August 8, 2007:
http://publications.mediapost.com/
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[Editor's comments: "...in which anything and anyone can be found anywhere at anytime." sounds like a job for the guys er, hackers at seomniscience.com... ]

 

Friday, August 03, 2007

Turn Blog Posts Into Printed Book Products

 
Print Your Blog: SharedBook Introduces Enhanced Blog2Print Widget

An updated version of the Blog2Print widget is now available as a result of feedback from the user community.

New York (PRWEB) August 2, 2007 -- SharedBook Inc., the Reverse Publishing Platform provider, introduced an enhanced version of its Blog2Print blog printing widget http://www.blog2print.com today with a new embedded photo feature and improved performance overall. The updates are based on feedback received from the user community since Blog2Print was introduced in beta form June 28.

Blog2Print offers a one-click way to turn blog posts into printed book products. The widget also provides bloggers with an opportunity to monetize the content on their site(s) by receiving a 20 percent share of the retail price of all blog books made by others of their content.

Blog2Print was built in a few weeks using SharedBook's application programming interface (API) http://www.sharedbook.com/dev, which is available for anyone to use, and one of Google's APIs for the Blogger platform.

With today's release, Blog2Print now automatically flows photographs and other images into blog book format along with the appropriate text, similar to the way content appears online. Additional enhancements include the ability to format more complex blogs. All updates will seamlessly apply to the Blog2Print widgets that have been placed on blogs to date.

"Since we first introduced Blog2Print in beta form, bloggers from around the world have been telling us what works, what doesn't and which features they would like to see," said Caroline Vanderlip, Chief Executive Officer, SharedBook Inc. "The feedback we've received from the user community has been invaluable to date, and we hope to learn more as the public beta program continues."

Anyone can go to Blog2Print.com to see how their favorite Blogger content flows into blog book format. A Photo or Two http://aphotoortwo.blogspot.com, a photography site, and 46er Family http://46erfamily.blogspot.com, featuring a family's summertime tales from the Adirondacks, are two content-rich sites that illustrate how the widget appears online.

As with other SharedBook products, once the blog content flows into the blog book structure, individuals can preview and purchase the book, or personalize it further by adding or deleting content. Users can also invite others into their personal book making space to contribute additional information.

Pricing begins at $19.95 for soft cover blog books and $24.95 for hard cover. This includes a full-color 20-page book and a readable flipbook version of the book that can be virally distributed, plus free shipping of the printed version. For more information, please go to http://www.blog2print.com.

About SharedBook
SharedBook Inc. is a technology company that specializes in integrating and publishing data from various sources into a structured book product that can sit as a flipbook on the Internet or be professionally printed. The company's collaborative on-demand Reverse Publishing Platform allows users to extract data and content from multiple sources, manipulate it and then distribute their unique creation in digital or hard copy format. SharedBook partners include AYSO® Soccer, Boston Symphony Orchestra, The Canyons Resort, CarePages, Inc. (a division of Revolution Health Group), Cruise West Cruise Lines, 4-H, Legacy.com, Little League International®, Regent Seven Seas Cruises, Sportography, Inc., Steamboat Ski Resort, 30 Minute Photos Etc., USA Football, XOS Technologies, Inc. and Yosemite. For more information, please go to
www.sharedbook.com or http://blog.sharedbook.com.

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Press Contact: Ann Manby
Company Name: SharedBook Inc.
Phone: 646-442-8858
Website:
http://www.blog2print.com

Thursday, August 02, 2007

Search-Engine Optimized Blog Services

Webmarketing123 Offers New Search-Engine Optimized Blog Services -- Leader in Search Engine Optimization Now Provides the Most Effective, Comprehensive SEO Services Worldwide at the Lowest Feasible Cost

Webmarketing123, leader in the fast-growing Search Engine Optimization (SEO) market, has introduced a new search-engine optimized blog service to help clients' web logs stand out in today's increasingly competitive online business environment.

Oakland, CA (PRWEB) August 2, 2007 -- Webmarketing123, leader in the fast-growing Search Engine Optimization (SEO) market, has introduced a new search-engine optimized blog service to help clients' web logs stand out in today's increasingly competitive online business environment.

"There are a wide range of companies offering SEO, each employing strategies that may differ significantly, hence producing varying results," said Paul Taylor, CEO of Webmarketing123 an
SEO firm in California. "Understanding these different strategies is the most important factor in choosing an SEO company. This new optimized blog offering, and more new services to come, will enable us to provide the most effective and comprehensive SEO service package in the industry."

Search-optimized blogs
Technorati.com tracks nearly 27 million blogs and about 75,000 new blogs are launched each day. How can a client's blog stand out in this blizzard of competition? The solution is blog search engine optimization.

An
optimized blog gives a search engine everything it needs:
• Fresh content -- Webmarketing123 updates clients' blogs frequently with up-to-date information.
• Each client's blog will have an optimized site structure.
• Webmarketing123 sets up blogs with a clear navigation path that search-engine spiders can easily follow.
• Each page will link back to the other main pages (via internal interlinking).
• Blog posts will be rich in keyword content.

An optimized blog enhances the client's business:
• puts a face on the company.
• helps prospects and clients interact with the company and form a personal relationship with it.
• Prospects and customers can get recent news about the client.
• An optimized blog contains up-to-date information about clients' products and services.
• improves search engine rankings and that boosts sales.

About Webmarketing123
With offices in Oakland and Southern California, Webmarketing123 provides Search Engine Optimization (SEO) and Pay Per Click (PPC) services to a growing client base throughout the San Francisco, Los Angeles and San Diego regions ... and the world.

Through
SEO, Webmarketing123 increases clients' visibility in a process that involves minor alterations to their web sites, selecting keywords that will generate targeted traffic, continually researching search-engine algorithms and policies, and -- most important -- thoroughly understanding the customer's needs.

Through its very successful PPC program, Webmarketing123 delivers the highest volume of customers at the lowest cost. PPC management is the practice of identifying and categorizing high-value search terms, defining a value proposition specific to these search terms and managing bidding strategies to assure that the lowest price per click is being paid to meet business objectives.

#=##

Press Contact: Paul Taylor
Company Name: Webmarketing123
Phone: +18006191570
Website:
http://webmarketing123.com/