Localized Domain Names For Local Search and Direct Navigation

 

Local Search and Direct Navigation Creates Boom for Localized Domain Names

Company launches geo-targeted domain offering to address boom in local internet search and direct navigation trends.

San Diego, CA (PRWEB) June 28, 2006 -- Recent national periodicals have profiled domain names as a crucial component for a company’s web identity and also emphasized the existing and growing value of generic, keyword-targeted, and type-in domain names equating them to premium web real estate.

The Direct Navigation Industry numbers are eye-opening. The advertising market for Direct Navigation, or “type-in traffic” (refers to Internet visitors who type an address directly into their web browser address bar, bypassing search engines), will reach $1 billion by 2007.

Google states that search results pages, as a whole, represent only 5% of the Internet. Thus, owning a keyword-targeted domain offers a business an additional advantage to search results or page rank alone. In addition, other data suggests that between 67% and up to 86% of online consumers reach websites through Direct Navigation, and are twice more likely to make a purchase than those coming from search engines.

In addition to Direct Navigation, many businesses, including major search engines, are launching strategies for the exploding online local business market estimated to reach $13 billion by 2010.

One company, Typed-In, Inc. a domain portfolio company is way ahead of the pack with its unique strategy of having amassed one of the largest portfolios of geo-targeted and keyword-specific domain names within multiple verticals in most major U.S. cities. Typed-In leases domains to local businesses and national companies with an emphasis on what they sell and service, where they sell and service it to create and/or supplement their existing presence on the web and generate the most highly targeted and qualified leads.

Typed-In portfolio domain examples, such as “cardealerscottsdale.com,” “accountingphiladelphia.com,” and “atlantaphoneservice.com” are what consumers are directly looking for, that is a non-branded local product or service, rather than the name of a specific company. Such exclusive domains are considered the purest and most targeted form of traffic.

“Direct Navigation is highly valuable web real estate that equates to a one-of-a-kind opportunity for a company’s competitive advantage,” says Jim Gossett, Co-Founder of Typed-In. “As organic listings, or page rank, and traffic from search engines vary over time, our keyword-specific domains are a crucial complement to search engine strategies. Unlike other forms of traditional media, a generic and descriptive domain name is available 24/7 to web visitors actively looking for that specific local product or service. Direct navigation takes the guesswork out of picking the most effective keywords as it is driven by the market itself, that is, the keywords end users are typing in.”

About Typed-In
Typed-In is a leader in the Direct Navigation market offering businesses invaluable web real estate with one of the largest portfolios of keyword-driven generic geo-targeted domain names within specific vertical markets. Typed-In domains are an effective complement to other print and online media strategies, and enables businesses to increase sales and marketing efficiencies by delivering them the most highly targeted and qualified leads.

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Press Contact: Kim Millen
Company Name: TYPED-IN, INC.
Email: email protected from spam bots
Phone: 800-929-4314 - 15
Website: www.typed-in.com

B2B Marketing Blog Wins Award

 

Brian Carroll, CEO of InTouch, Wins MarketingSherpa Award for Best B2B Marketing Blog

Brian Carroll’s blog, “B2B Lead Generation,” wins the award for “Best B2B Marketing Blog” from MarketingSherpa.

Arden Hills, MN (PRWEB) June 29, 2006 -- Brian Carroll, CEO of InTouch, Inc. and author of Lead Generation for the Complex Sale, today won the annual award from MarketingSherpa for Best B2B Marketing Blog. Carroll’s blog, which gave rise to a 2006 book publishing offer from McGraw-Hill, took top honors in this year’s competition.

Carroll was both surprised and delighted by the announcement. He said, “I’m very pleased, and I’m proud that so many blog readers found our content valuable and informative. I’m grateful for their support, and will be sure to work hard toward keeping the blog a positive resource for B2B marketing and sales professionals.”

MarketingSherpa commented, “Our readership is 65 percent B-to-B marketers, so this was a hotly contested category. Brian won honorable mention last year and has moved up a notch, sharpening his game. That's tough in a world where blog fatigue can all too easily set in. Brian's…having a banner year all around!”

MarketingSherpa, Inc. is a research firm that publishes case studies, benchmark data and how-to information for marketing, advertising and public relations professionals. Each week 237,000 marketing professionals read MarketingSherpa's latest Case Studies and researched benchmark reports.

Brian J. Carroll is founder and CEO of InTouch, Inc., one of the first companies to provide lead generation solutions for the complex sale and author of Lead Generation for the Complex Sale (McGraw-Hill 2006). He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Carroll has been featured in major metropolitan newspapers and business publications and is regularly quoted as a lead generation expert online and offline including: BtoB Magazine, CMO Magazine, The Wall Street Transcript, Inc. Magazine, Direct Marketing News, MarketingProfs, MarketingSherpa, and RainToday. His acclaimed, B2B Lead Generation blog, is regularly read by thousands each week.

Lead Generation for the Complex Sale details a proven approach to lead generation that has resulted in 2,000 to 5,000 percent return on investment. Author Brian Carroll arms readers with several sophisticated methods for generating highly profitable leads for complex sales. The book reveals key multimodal strategies that can be implemented immediately to win new customers, accelerate growth and improve ROI. For more information, please visit www.leadgenerationbook.com.

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Press Contact: Wayne Hamilton
Company Name: INTOUCH, INC.
Email: email protected from spam bots
Phone: 651-255-7617
Website: http://blog.startwithalead.com

Anti Money Laundering Professionals Form Society

 

Anti Money Laundering Network Announces Society of Anti Money Laundering Professionals (SocAMLpro)

The Anti Money Laundering Network, the leading international group of companies dealing with all aspects of counter-money laundering strategies, information services and detecting and deterring the most pure of financial crimes has launched The Society of Anti Money Laundering Professionals.

(PRWEB) June 29, 2006 -- The Anti Money Laundering Network, the leading international group of companies dealing with all aspects of counter-money laundering strategies, information services and detecting and deterring the most pure of financial crimes launched The Society of Anti Money Laundering Professionals in Hong Kong on 7 June 2006 at The Financial Crime Forum Asia Pacific 2006.

The Society's public website went live on 27 June 2006 at http://www.socamlpro.org.

The Society is attracting members from all over the world with its unique mix of professional development, mentoring and thought leadership aiming to bring about new levels of professionalism and expertise amongst those engaged in combating money laundering within the financial sector, governments and commerce.

Initially, admission to the Society is based on experience but after the launch phase, the Society will implement an examination-based structure for elevation to higher membership levels.

Members of the Society have access to a wide range of proprietary information services and learning and research materials and special interest groups as well as a developing branch network.

The Society aims to make special efforts to aid those in emerging economies and elsewhere to make rapid progress in their understanding of money laundering, terrorist financing, financial crime and related issues by providing exposure to leading thinkers and those with considerable expertise so as to avoid trying to develop strategies and concepts without full understanding of their implications.

The Society undertakes advocacy, compiling the views of its members on government consultations so as to provide the widest range of views on proposed law and regulation including the experience of those who have already been subject to regimes similar to those proposed and

Private areas, open only to the most senior members, also provide for early warnings of frauds, money laundering schemes and rogue institutions including fake banks, shell companies, etc.

For more information see http://www.socamlpro.org

For information about The Anti Money Laundering Network see http://www.antimoneylaundering.net

For information about The Financial Crime Forum see http://www.financialcrimeforum.com

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Press Contact: Nigel Morris-cotterill
Company Name: THE ANTI MONEY LAUNDERING NETWORK
Email: email protected from spam bots
Phone: +6 03 2142 7588
Website:

I wish all my domains were as well-promoted as this one...

I bought this domain (www.7500books.com) last year after seeing spam that promoted it and discovered that is was not registered(!). While there is no real site hosted on it, my traffic seems to be going up. I'm not sure, but I think someone may still be creating links and classified ads that point to the site....? I just found these three listings:

 

==================================================

7500books - The Instant Publisher Platinum CDROM
Annise Annisa
Scotia Dr.
FL 30000
zxzxzxzx@yahoo.com
A fabulous collection of 750 Books, Reports & Manuals You Can

Reprint & Sell and Make a Fortune! How to Write a Job Winning

Resume, How to Sell Books ByMail, How to Write Profitable

Classified Ads and many more!
http://www.7500books.com

 

Company name: 7500books.com
Business Description: 750 Books, Reports & Manuals You

Can Reprint & Sell and Make a Fortune! How to Write a Job

Winning Resume, How to Sell Books By Mail, How to Write

Profitable Classified Ads and many more!
: Scotia Dr., FL
Tel / Fax & Contact: 561-582-nnnn

 

Ad id number: 75157
Action: Other
Item: Instant Publisher Platinum
Category: Miscellaneous
Price: $148.00 + S&H
Description: 750 Books, Reports & Manuals You Can Reprint

& Sell and Make a Fortune! How to Write a Job Winning

Resume, How to Sell Books ByMail, How to Write Profitable

Classified Ads, Free Publicity for Your Business, Secrets of

the Richest People and many, many more!
Name: Elton Elvis
Email: Click here to email the person who posted this ad
URL: http://www.7500books.com
Phone: 561-582-xxxx
Address: nnnn Scotia Dr., Florida

United States
Expires: Jul 2, 2006

================================================

 

At this point, I'd be willing to sell the domain and site if someone is interested. Just send me a message to webmaster1 @ 7500books.com with your offer and we can see if we can strike a deal. Before you set a price, please note all the links and the current Google PageRank for the site and send me a serious offer.

 

(hris

ad:tech Set To Eat Chicago, July 24 - 25, 2006

 

ad:tech Continues to Build on Year's Momentum at Sheraton Chicago, July 24 – 25, 2006

Event focuses on “The Intersection of Technology and Creativity.” ad:tech expositions, LLC (www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, builds on ad:tech San Francisco’s record-breaking success with its second 2006 show at Sheraton Chicago, July 24-25. ad:tech Chicago explores the groundswell of activity around the intersection of technical innovation and creative process – showing how the lines between these worlds are blurring and exploring what it means for modern marketers. In addition to its keynote speakers, hands-on workshops and state-of-the-art technology presentations, ad:tech's interactive panel sessions represent the show's core value.

San Francisco, CA (PRWEB) June 28, 2006 -- ad:tech expositions, LLC (www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, builds on ad:tech San Francisco’s record-breaking success with its second 2006 show at Sheraton Chicago, July 24-25. ad:tech Chicago explores the groundswell of activity around the intersection of technical innovation and creative process -- showing how the lines between these worlds are blurring and exploring what it means for modern marketers. In addition to its keynote speakers, hands-on workshops and state-of-the-art technology presentations, ad:tech's interactive panel sessions represent the show's core value.

“A survey of 400 members of the Chicago Interactive Marketing Association shows rich media and search are expected to grow 40% and interactive media budgets are expected to increase by 15-25%. This vibrant growth was evident at ad:tech San Francisco, where record-setting attendance showed the renewed energy and interest in this industry,” said Don Knox, VP, ad:tech expositions. “ad:tech lies at the center of it and strives to expand and improve offerings to build the knowledge base, grow the vision and widen the circles of influence for attending marketers. We anticipate that Chicago’s success will reflect this exciting upward trend.”

The idea of direct, rich contact permeates the show with the theme “The Intersection of Technology and Creativity.” Hotseat: Small Talk with Big People returns, to delve beneath the surface of scripted interaction and drive impactful, LIVE! connections. The Hotseat merges a game show feel with a focus group format, bringing industry veterans and audience members together for quick questions and answers ranging from industry anecdotes and career tips, to the free-flow feel of truth-or-dare.

Industry luminaries present keynotes each day. Fay Ferguson, co-CEO of Burrell, leads “Multicultural Clicks In” to help marketers deploy rich-media driven creative strategies and targeted media strategies to deliver interaction rates that exceed today’s norms. In “The Creativity Continuum,” Lauralee Alben, president of Alben Design, LLC, guides attendees through ways to design strategic flows of ideas and innovations and how to apply the new creative to profound and meaningful work. Finally, Hunter Hastings, CEO of EMM Group, presents “How Marketing Will Save Itself,” outlining the tools and engagement components behind a new intellectual paradigm designed to help ad:tech’s audience reach their customers.

In addition to proven presentations and industry leaders, ad:tech Chicago launches two new programs: “Getting Creative: How To Think Creatively,” led by Robert X. Cringely, founder of TaguchiNow, Inc.; and “Midwestern Magic – Creative Showcase,” where leading Midwestern creative directors present a cross-section of recent work for multiple clients from agencies such as Click Here/The Richards Group, Designkitchen, Arc Worldwide, and Avenue A | Razorfish.

“ad:tech thrives by continuing to deliver thought-leaders who share their digital marketing experiences to keep our audience ahead of the curve,” said Susan Bratton, CEO of Cendara, Inc. and ad:tech Executive Chair. “In addition to our exhibit hall and conferences, ad:tech Connect!, our online networking community, continues to foster relationships among attendees, presenters and exhibitors alike, creating global connections that fuel change, innovation and good business.”

Throughout the show, key issues are broken up along four different, interest-specific session tracks, to help attendees best take advantage of ad:tech’s broad offerings, and to maximize the fusion of technology and creativity (visit http://www.ad-tech.com/conference-ch.asp for the agenda): Creative Conversations; Professional Development; Media Matters and Performance Plus. Along with details on each panel and presentation, attendees can learn about moderators, panelists and the other influencers who bring the energy and real-life examples that make ad:tech so valuable. Standout workshops include: All You Need is Love -- Using Emotional Buy-In to Create Long-Term Customers; New Product/Service Growth Strategies for Marketers; 8 Ways to Fuel Your Org’s Results Revolution with Microsoft Excel; Guerilla Tactics for Effective Web Sites; and The Creativity Continuum - Designing Your Own Flow.

For public information, please visit www.ad-tech.com

Editors: To register to attend or for more information, please contact: Martha Shaughnessy, 415-402-0230. Media can also register directly at: http://www.ad-tech.com/press.asp

Platinum Sponsors include: Advertising Age, Datran, Forbes, imedia connection, Ultramercial, Webmaster radio
Gold include: Revenue Magazine Silver Include: Avenue A/razorfish, Digitas, DoubleClick, Direct, Leapfrog Bronze Sponsors include: Casale, Google, Prime Q, RevenueScience, Web Awards Sponsors include: 1 to 1 Media, AAF, adotas, Adrants, Atomic, BtoB, Business OL, Cima, Clicksor, Conference Guru, Digital Moses Confidential, eMarketer, KLP, Marketing Sherpa, Midwest Business.com, Morningstar, OOOPA, PRWeb, Simplefeed, SmartBrief, Streaming Media Magazine, The Useful

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

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Press Contact: Martha Shaughnessy
Company Name: AD:TECH
Email: email protected from spam bots
Phone: 415-402-0230
Website: www.ad-tech.com

Word Cloud Keyword Value Cloudy, Overpriced

 

500Words.com Keyword Sponsored Link Page Brings Innovative Word Cloud Approach to Getting Web Attention

500 Words provides site owners with a novel and innovative way to claim a word link direct to their website and participate in a unique piece of Internet history with sponsored links.

Edmond, OK (PRWEB) June 26, 2006 -- Keyword links are an absolute must for websites seeking to find their way on top of the search results.

500Words.com today announced an innovative and novel approach to selling keywords as virtual real estate. As the name indicates, there are five hundred words that appear on the web page in a "word cloud" format. Each word is available to be claimed by a sponsor who will own the word for as long as the site stays online (with a minimum of two years).

For example, the word "book" has been purchased by BestBookBuys.com. Whenever a visitor clicks the claimed word, they are instantly taken to the sponsor website.

"Remember the pixel ad craze from 2005?" asks Joel Comm, President of InfoMedia, Inc. "While pixel ads were clever, they weren't practical for site owners who ultimately gained little benefit from owning pixels. In the case of the 500 words word cloud, site owners can customize their word link and receive search engine keyword linking benefit from the hyperlink."

Word claimers may customize their chosen word by selecting font size, colors, highlights and mouseover text. Every time 500words.com loads, the words on the page display in a random order, encouraging visitors to click different words to visit sponsor sites.

"500Words.com is sure to spark a new trend in sponsored links," says Comm. "Site owners are eager to associate words with their products or services. This site provides the perfect opportunity to secure a link and participate in a piece of Internet history."

About InfoMedia, Inc.
InfoMedia, Inc. is a new media company that strives to provide family-friendly entertainment and other useful resources through web sites that include DealofDay.com, WorldVillage.com, FamilyFirst.com and FreeBitz.com. For interviews or more information contact InfoMedia, Inc. at (405) 348-2800 or visit www.500words.com.

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Press Contact: Joel Comm
Company Name: INFOMEDIA, INC.
Email: email protected from spam bots
Phone: 405-348-2800
Website: http://www.500words.com

Thawte Woos Partners for its Global Partner Program

 

Thawte, Inc. Wins Another 15 New Partners for its Global Partner Program

Trusted services and innovative products have won Thawte, Inc., one of the most established Certification Authorities worldwide, another 15 new partners that will offer Thawte products and services to their customers. DomainBank, Domain.com, MyDomain and at least 11 other domain registrars and hosting companies have or will soon begin offering thawte digital certificates and trusted services to a customer base that has been estimated to number into the hundreds of thousands.

(PRWEB) June 26, 2006 -- Trusted services and innovative products have won Thawte, Inc., one of the most established Certification Authorities worldwide, another 15 new partners that will offer Thawte products and services to their customers.

DomainBank, Domain.com, MyDomain and at least 11 other domain registrars and hosting companies have or will soon begin offering Thawte digital certificates and trusted services to a customer base that has been estimated to number into the hundreds of thousands.

"It's phenomenal to have this many registrars and hosting companies switching to our brand," said an elated Ilse Baxter, Thawte's Director of Business Strategy, Sales and Marketing.

"It's an acknowledgment of the effort of our Sales and Marketing teams who have worked diligently to deliver solutions that serve these partners' needs. In the past few months our teams have concluded deals that have resulted in many leading global brands signing deals with us."

Over the past decade Thawte has successfully signed up over 17,000 companies to its Partner Program, making this program the largest of its kind in the world. Just a week ago the CA signed WoTrust, China's leading information security service provider.

To date, Thawte has sold over 620,000 SSL and Code Signing Certificates, issued a million Personal E-mail Certificates and enabled more than 3,000 enterprises through its SPKI Program.

"These deals are helping us realise our vision, which is to enable a global trusted digital environment that will benefit everyone.

"Through enabling the many hundreds of thousands of new customers that these deals represent, we are helping many thousands of companies win the trust and confidence of their customers and users.

"We do this by providing stringent verification and authentication process, arguably the best the industry has to offer, innovative and cost effective solution-based services, and outstanding global support," added Baxter.

Thawte's Partner Program also promises uncomplicated customer enrollment and renewal processes, flexible payment options (prepay or pay-as-you-go) and bulk-purchase options to leverage greater discounts.

In addition to DomainBank, Domain and MyDomain, other new partners joining the over 17,000-long list of companies selling Thawte products are: 000Domains, AllDomains, NameZero, RegisterNames, SignatureDomains, NamesDirect, AddressCreation, Enameco, DotRegistrar, and ZoneEdit.

About Thawte
Thawte, Inc., the Certification Authority chosen by hundreds of thousands, has been innovating and delivering trusted services for more than a decade. We enable businesses and individuals to communicate and transact securely by verifying and authenticating their identities, thus allowing them to gain the trust and confidence of millions of users. Our digital certificates are used globally to secure servers, encrypt files and communication, and validate the authenticity of applications and digital code. Through our dedication to maintaining your security we are helping to build a trusted digital future for everyone. For more information about Thawte, its products and trusted services, please visit www.thawte.com

About DomainBank
Vancouver, Washington-based DomainBank is an ICANN-accredited domain name registrar and hosting company. With approximately 80,000 active customers and over 200,000 domains under management, DomainBank is one of the fastest growing Internet solutions companies today. DomainBank provides affordable, fast and reliable management for domains, including over 30 different top-level, country-specific, third-level and special domains like .aero, .museum, .coop, .travel and .jobs. DomainBank also offers other services like e-mail, premium shared hosting, custom website design services, and security certificates. www.domainbank.com

About Domain.com
Founded in 2001, Domain.com is one of the world's leading domain registrars and web host providers. Hundreds of thousands of customers around the world trust Domain.com for their registration and hosting needs. Domain.com offers many products and services in a single, convenient online location. Easy-to-use management tools allow customers to maintain their domains, manage multiple e-mail accounts, forward site traffic, optimize search engine submissions and host multiple websites--all at an affordable cost. Domain.com is dedicated to providing the best-in-the-world products and services at a cost that real people can afford. Domain.com customers manage their Web presence in real-time, any time, from any place they have access to the Web, giving them the control and flexibility they need. Its mission is to make it easy for customers to expand their ideas and dreams of Internet businesses and leverage the Net's potential for business success. www.domain.com

About MyDomian
With over 400,000 domains under management, MyDomain is one of the Internet’s leading domain registrars and hosting companies. ICANN-accredited since 1998, MyDomain is a leading domain registration service, provider of self-service domain management tools and a premium shared hosting company.     MyDomain offers customers the ability to register and manage domains from a single convenient location on the Web. Proprietary tools make it easy for customers, especially small businesses, to maintain their e-mail addresses, domain redirection, and other features of their Web assets. MyDomain also offers high-reliability web hosting, digital security certificates, and professional website development. www.mydomain.com

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Press Contact: Cheridan Inglis
Company Name: THAWTE CONSULTING (PTY) LTD
Email: email protected from spam bots
Phone: +27219378976
Website: www.thawte.com

Cost-Per-Action Web Ad Results Could Validate CPA Industry

 

Google Tests ‘Cost-Per-Action’ Web Ads; Results Could Validate CPA Industry

Cost-Per-Action model lessens click fraud, makes sense to Google, the most-used search engine in the world.

Mission Viejo, CA (PRWEB) June 26, 2006 -- The owners of www.AmericanLifeDirect.com, www.LibertyDirect.com and www.SpectrumDirect.com websites are happy to see that the number one search engine on the internet, Google, has finally decided to explore Cost-Per-Action (CPA) advertising. “We’ve been utilizing the CPA model since 1999” said Spectrum Direct CEO, Christopher Snyder. “It’s worked for us – we are the largest seller of E-Commerce Life Insurance, and have been utilizing CPA for over half of our transactions, so it’s great to see Google come around to what we’ve been proving for years!”

Prior to this test, Google’s ads have only been run on a Pay-Per-Click model, which has recently been cited for allowing click fraud, where the clicks the advertiser pays for often don’t amount to any traceable action. Click fraud is difficult to track and impossible to prevent. The beauty of a Cost-Per-Action model is that both the advertiser and the merchant who owns the offer can see the results of an advertisement and determine its profitability. Affiliate programs rely on mutual profits for both the affiliate-publisher and the merchant-advertiser who are partners in the CPA process. The advertiser pays the publisher to run their ad only when an action (the ‘A’ in CPA) happens.

David Jackson, who writes an investment blog called SeekingAlpha posted a copy of an email he received from Google about their cost-per-action test. Anytime Google tries something new it is newsworthy, but many observers attribute Google’s testing the CPA model as a response to click fraud. In theory cost-per-action advertising is not at risk of click fraud. A Google spokesman confirmed via e-mail that the company is conducting the test. The CPA model appeals to a different type of advertiser than the cost-per-click model, offering both could increase Google’s profitability at a time when their shares need it – they’ve fallen 3.1% so far this year.

The CPA market has long been populated by affiliate networks who match up merchant-advertisers with affiliate-publishers, often times with a network acting as an intermediary. The CPA model really appeals to merchants who want every advertising dime to count. Snyder, CEO of www.AmericanLifeDirect.com is happy to have Google join the CPA party. “If Google accepts Cost-Per-Action advertising, can MSN and Yahoo be far behind?”

For additional information on Spectrum Direct or the American Life Direct Affiliate program, please contact Shawn Schaefer or visit www.AmericanLifeDirect.com.

About Spectrum Direct and American Life Direct:
Spectrum Direct is a life insurance sales and marketing organization, licensed in all 50 states, whose products are entirely internet-based and designed to enable the purchase and management of policies online.

Contacts:
Shawn Schaefer, Marketing Manager
949-600-7904
sschaefer @ spectrumdirect.com

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Press Contact: Debra Rabin
Company Name: SPECTRUM DIRECT
Email: email protected from spam bots
Phone: 949-600-7912
Website: www.AmericanLifeDirect.com

85% of Businesses Have no Professional Strategy

 

Website Design & Search Engine Optimisation – Searches up by 55% yet 85% of Businesses Have no Professional Strategy

Online website searches are up by 55%. Matt Roberts a UK Website Design Agency Website Design & Search Engine Optimisation Company UK analysis of UK buisness shows as many as 85% of small to medium sized businesses have not got a website and search engine optimisation strategy in place.

London (PRWEB) June 22, 2006 -- The number of people looking to find small and medium sized business services via their websites is rising.

Neilsen/NetRatings has reported that the total number of searches across 60 search engines grew a massive 55% year-on-year (Dec 2004 compared to Dec 2005). The question for all businesses wanting to capture a share of this demand for information via their websites is, what are these businesses going to do about it.

Matt Roberts of UK Website Design Agency - Matt Roberts Website Design & Website Redesign Services UK research shows as many as 85% of small to medium sized businesses have not got a website and search engine optimisation strategy in place. Which is great news for those who do, as they keep getting a larger slice of the action and also become harder to catch.

Website Design - Capturing your share

Of course businesses want to get their share of these potential clients. But here’s the bad news. Having a website, submitting it to a few or even hundreds of search engines and waiting is far from being enough.

There are two marketing disciplines at play when it comes to capturing this audience. Website Design and Search Engine Optimisation. What is more, these are inseparable if a business is serious about making money by capturing those online searchers.

Matt Roberts explains, ‘Without getting too technical, so much of being successful when ranking your website in the major search engines is in the design, link structure, coding and content of a website. Other factors include the number of quality on-topic websites linking to your site. Therefore to separate the website design process from your search engine optimisation programme is the wrong way to go about things.’

Search Engine Optimisation - A word of warning

•    Don’t use website companies that promise to guarantee a certain ranking as you can not guarantee number one position to anyone.
•    Get started early, as Search Engine Optimisation is not quick and can often take 6 months or longer before you see results.
•    Use website designers that use ethical techniques and attempts to trick the search engines are highly likely to get you banned.

Website Design - What we know to be true

More and more potential clients are using the Internet to try and find businesses. The art of website design and search engine optimisation are linked. When looking for a website designer, look for one that knows how to design a website for search engines and site visitors without sacrificing design impact or visitor experience.

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Press Contact: Matt Roberts
Company Name: MATT ROBERTS
Email: email protected from spam bots
Phone: 02087715655
Website: http://www.mattrobertsuk.co.uk

Good And Bad Reasons To Buy And Sell Domain Names

 

Reasons To Buy And Sell Domain Names And How To Get Started

SearchDomainsForSale.com, a domain portfolio and services company has published an exhaustive "Why buy domains" list of reasons to invest in domain names. They also offer thousands of keyword related domains for sale and free consulting services to help get domain entrepreneurs started in business.

(PRWEB) June 22, 2006 -- Rob Sequin, owner of http://SearchDomainsForSale.com published this list after many years of buying and selling domains. "The domain sales market has exploded this year so we wanted to capture and share the many reasons that investors and entrepreneurs are actively buying and selling domains in this unique marketplace.

Why Buy Domains:

Advertising Revenue: If you will be providing content on your site, you would be considered a publisher. Publishers make money by selling name brand products and services that are related to the site's content. Commission Junction offers thousands of advertisers that want to offer products and services on your site.

Brand: Develop your new domain name to feature your brand name products or services. All domain names are unique but there are only so many good ones relevant to your interests.

Competition: Buy related domain names so your competition can't use them for their benefit and/or against you. What if they bought the domain names that you are thinking about buying? You may NEVER have the opportunity to own them ever again. And now the domains that you once liked are now being used to against you. Don't look back someday and regret not buying the domain names you want.

Content: Use your new domain name for a blog, hobby site, specialty ecommerce site, community information, photo sharing, friends and family networking and more.

Cost Effective: Your cost is primarily the purchase price of the domain name. Annual renewal fees are less than $10 per year.

Credibility: Show your visitors that you are serious about your content. Build sites or park pages on good domain names and be proud of the domain names you own. If you are opening an online business, start with a good domain name. Show your visitors/customers that you are serious about your online venture and, in a few years, the domain will probably appreciate in value even if your business does not take off.

Direct Navigation: This occurs when an end user types YourDomainName.extension into their browser directly without even searching to find your site. Many of our keyword-specific domains are enjoy Direct Navigation.

Email: Use your new domain name to host email addresses. Create and use email addresses like email protected from spam botsension or email protected from spam botsension. You will never have to change your email address again because your email provider/ISP changed.

Ecommerce: Build a storefront and sell your home made salsa or arts and crafts. Point your domain name to your eBay® seller's page and then give it out to potential customers. A domain name is much easier to put on a business card or advertisement in a newspaper or magazine than a crazy eBay® seller's list or storefront.

Express Yourself: What do you have to say? Build a political blog site, review the latest electronic gadgets or offer gardening tips. Tell the people what's good and bad in the world.

..and that's just to the letter E. Visit http://searchdomainsforsale.com/why-buy-domain-names.htm

If you would like to get started investing in domains, visit http://searchdomainsforsale.com to read more and review their domain portfolio sorted into twenty one categories and thirty domain keyword portfolios for sale.

SearchDomainsForSale.com also offers a domain buyer broker service should you find a domain you like from a different owner.

###

Press Contact: Rob Sequin
Company Name: SearchDomainsForSale.com
Email: email protected from spam bots
Phone: 508 744 6790
Website: http://SearchDomainsForSale.com

SPAMFEST: Search Engine To Allow Humans To Decide Relevance

 

New Search Engine Uses Distributed Computing System -- And the Computers Are Human

In a coup for the "Web 2 .0" movement, a new search engine announced today provides search results that are 100% user-generated. The site, called Jatalla.com, is expected for beta release in July.

Los Angeles, CA (PRWEB) June 19, 2006 -- In a coup for the "Web 2 .0" movement, a new search engine announced today provides search results that are 100% user-generated. The site, called Jatalla.com, is expected for beta release in July.

Through Jatalla.com, any registered user can submit a vote called a "lexivote", which consists of two parts: (i) a word or phrase and (ii) a list of up to three URLs. This lexivote is counted along with all other lexivotes that include the exact same term. Thereafter, when a user queries the search engine using that term, a list of URLs -- ranked according to these lexivotes -- is returned. Each user is limited to only one lexivote per search term.

The service was developed by Inventerprise LLC, a national award-winning product development company based in Los Angeles, California, and Viking Web Development, based in Fargo, North Dakota. The essential system was created in 1999, and patent filings in 2003 and 2004 disclose not only the current Jatalla.com search engine but also numerous functions not scheduled for deployment until next year.

"We’re excited, and we’re counting on users to make the project a success," an Inventerprise representative noted. "Just like a wiki, a social bookmarking service, or a folksonomic tagging system, Jatalla.com offers 100% user-created and user-maintained content. We provide the vessel; users themselves provide the search results."

In leveraging the collective intelligence of Internet users worldwide, the Jatalla.com search engine can be likened to a distributed computing system, except that all the search algorithms are contained in people's heads. Such an approach departs from the computer-based algorithms that drive the dominant search engines of today and leverages increased demand for adding the consumer’s voice to the media chorus.

"We believe that people are still smarter than computers, and that people are better researchers than are computer algorithms," the representative continued. "Jatalla.com is like a modern 'John Henry' story."

Another noteworthy benefit the new search engine provides is immediate responsiveness. Unlike search engines that rely on automated web crawlers to find new content on the World Wide Web, the Jatalla.com system instantaneously responds to lexivotes, so that Web pages pertaining to a particular news event can appear in search results moments after being posted.

To view screen shots of the beta model, visit http://www.jatalla.com.

###

Press Contact: Shelley Harrison
Company Name: Inventerprise LLC
Email: email protected from spam bots
Phone: 310-500-5593
Website: http://www.jatalla.com

Company Links Affiliate Marketing and Paid Search Campaigns

DirectTrack Affiliate Platform First to Integrate with Bid Management Tool; Combines with KeywordMax to Create Powerful Link Between Affiliate Marketing and Paid Search Campaigns

 

MINNEAPOLIS--(BUSINESS WIRE)--June 19, 2006--Direct Response Technologies, a leading provider of affiliate technology and e-marketing solutions and business unit of Digital River, Inc. (NASDAQ:DRIV), today introduced the DirectTrack Bid Management service. The new Web-based service, which is designed to help affiliates increase their paid search sales, offers integrated online tools that manage bids for paid search campaigns and track ROI. The service integrates Direct Response Technologies' DirectTrack affiliate management platform with its KeywordMax paid search bid management tool. This is the first service offering in the affiliate market to combine an affiliate platform with a paid search tool.

 

"The marriage between DirectTrack and KeywordMax will empower affiliates to make better and smarter market offers on paid search engines," said Jason Wolfe, Direct Response's president. "We are excited to see the results from integrating what we believe are some of the most powerful marketing mechanisms used on the Internet - affiliate marketing and paid search."

 

By taking advantage of the DirectTrack Bid Management service, DirectTrack clients will gain access to advanced features that can help them more effectively track and measure ROI. These features include:

 

-- The ability to view commission data and pay-per-click cost data in one place by keyword;

 

-- At-a-glance reports that provide fraud analysis as well as ROI data from keywords and engines; and

 

-- Time-saving, automatic pay-per-click bidding for managing ranks and budgets, and bidding on cost-per-action goals.

 

Today, the DirectTrack platform powers more than 150 affiliate networks and 500 merchants, carrying nearly 40,000 offers to more than 200,000 affiliates around the world. DirectTrack's platform supports the sale of physical and digital goods across a wide variety of affiliate models, including sales, clicks, leads and impressions.

 

KeywordMax bid management tools are used by search engine advertisers to automate bidding and track the performance of paid and free listings. The tools have been used by thousands of online merchants and search engine management agencies to manage paid and organic search campaigns.

 

About Direct Response Technologies
Direct Response Technologies, a business unit of Digital River, offers Web-based direct marketing services and an affiliate management platform that enable online merchants to track, manage and report on their affiliate relationships, partnerships, and keyword buys with search engines. Direct Response Technologies is located in Pittsburgh, PA.

 

About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

 

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

 

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

 

Contacts
Digital River, Inc., Minneapolis
Media Contact:
Gerri Dyrek, 952-253-8396
publicrelations@digitalriver.com
or
Investor Relations Contact:
Bob Kleiber, 952-540-3024
bkleiber@digitalriver.comAt A Glance
Digital River, Inc.
Source: via Business Wire
Updated  05/09/2006  by company 
Headquarters: Eden Prairie, Minnesota
Website: http://www.digitalriver.com
CEO: Joel Ronning
Employees: 1000
Ticker: DRIV  (NASDAQ) 
Revenues: $220,408,000 (2005)
Net Income: $54,343,000 (2005)

Google Content Blocker

In a move that took me by surprise, Google has released yet another innovated, yet logical feature to enhance the web for both surfers and advertisers. You can read about the Google Content Blocker and learn how it works. I have installed it and it's great. When I try to look at one of my previous blog posts, they can no longer been seen! Very cool! The king is dead, long live the king!

 

(hris

Service Serves Over 100 Million Mobile And Desktop Ads

 

Advertizer Hits 100 Million Ad Requests per Month

Greenlight Wireless' Advertizer service now serves over 100 million mobile and desktop ads a month.

Irvine, Calif. (PRWEB) June 19, 2006 -- Greenlight Wireless Corporation today announced that its Advertizer service, which provides advertisements for desktop and mobile environments, is serving over 100 million ad requests per month.

Advertizer's rapid growth can be attributed to recent industry interest in monetizing mobile traffic through specialized "mobile-friendly" ads and through new location-based and click-to-call technologies. Advertizer's ability to meet this demand for cross-platform "converged" ads by search engines, wireless carriers, and other content providers has resulted in the recent launch of several new distribution channels. Advertizer is also able to capitalize on a two-year start over most other mobile advertising solutions, having provided mobile ads to an audience in over 170 countries worldwide since 2004.

"Due to significant distribution deals currently in negotiation, we expect to see further dramatic growth in the uptake of our Advertizer service in the months ahead," says Greenlight Wireless President Mark Sieve. "The response to Advertizer since its recent re-branding has been very exciting and we're pleased to see that mobile advertising is finally coming into its own."

Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn't apply the hidden charges and fees often associated with other ad providers.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net

###

Press Contact: Monica Sato
Company Name: GREENLIGHT WIRELESS CORPORATION
Email: email protected from spam bots
Phone: 1-949-421-1559
Website: http://www.greenlightwireless.net

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Poker, Gambling, and Lottery Directory Eases Difficult Search

 

New Online Poker, Gambling and Lotteries Directory Announced

A brand new poker, gambling and lotteries, an online betting directory, lucky7.net, has just been opened to the public. The web site was in its production process for much of early 2006 and is now available to everyone. The site offers a place for users to list and learn about a variety of online poker and betting websites.

Columbia, MD (PRWEB) June 15, 2006 -– A brand new poker an online betting directory, lucky7.net, has just been opened to the public. The web site was in its production process for much of early 2006 and is now available to everyone. The site offers a place for users to list and learn about a variety of online poker and betting programs.

The directory is new but has already features dozens of links with more being added daily. The web site features links for casinos, online game betting programs, and sports betting programs, lotteries, contests, equipment, and resources to help those who may have a gambling problem. When asked why he decided to create this web site, Webmaster John Smith said, “I just wanted to create a web site where users could come together and share information about betting and programs, both online and offline. It was an attempt to create a one stop resource guide for all those looking to place bets or gamble.”

The web site is a growing community and visitors are encouraged to add a resource related to the topic of the directory. Ron Anderson, a frequent visitor of the web site said, “I think the site is great. I have burned in the past and as this web site grows, it is becoming an excellent resource for all those who engage in betting and poker so that they do not get scammed by various betting and poker organizations in the future.”

You can visit the directory at http://www.lucky7.net and add your gambling related web site.

###

Press Contact: Brian Park
Company Name:
Email: email protected from spam bots
Phone: 4105886257
Website: http://www.lucky7.net

---

[ Editor's comments: An entertainment niche that has been long under-served. Thank goodness someone finally created a directory to help us find these kinds of sites!!! It's been so frustrating to search and search and not be able to find poker rooms, casino sites, blackjack sites, keno sites, betting sites, poker tutorials, card game sites, or gambling portals... (hris ] 

 

Mobile Search Advertising

The Emergence of Mobile Search And Its Impact on Advertising

 

by Eric McCabe, Wednesday, June 14, 2006
SEARCH IS MOVING FROM THE desktop to mobile devices. Thanks to the search training we've all received from online veterans like Google, Yahoo, Amazon and eBay, search on mobile devices promises to be an extremely efficient sales and marketing channel. The opportunity for search pioneers, savvy advertisers and mobile operators to offer valuable services and products to the world's two billion mobile device users cannot be underestimated.

 

For today's consumers, mobile devices are more than cell phones or PDAs. Like clothes, hairstyles, and cars, they define the user's identity. Listen to the range of ringtones people choose to alert them to the identity of a caller, and you will see the essential role these devices play in daily life. It's natural that search, an application that helps me find "just what I was looking for," will be the next big thing to happen in the world of mobile devices.

 

Of course mobile search is different from Internet search. Where Internet users seek information from infinite categories and will accept hundreds of results to any query, mobile subscribers look for a limited number of high-quality results that are specific to goods and services they want right now. Mobile subscribers are increasingly turning to cell phones for information of all kinds: weather, directions, movie times and tickets, restaurant listings, music downloads, mobile games and ringtones.

 

Some doubt that mobile search will catch on and generate meaningful revenues for advertisers. However, recent carrier deployments of mobile search are proving the value of the application as a way to spur sales by connecting their subscribers with information they want, ultimately improving the subscribers' experience with the carrier interface.

 

Take one North American carrier's recent experiences with mobile search:

 

- Four months after deploying a WAP-based mobile search solution on its top 20 handsets, the carrier was running more than half a million searches a month through its mobile content catalog, including content from its own portal and 10 content providers.

 

- The carrier has seen a 46 percent increase in unique users and a 181 percent increase in revenue by moving the search box to the main page.

 

- The carrier realized an average increase of > $1.10 per month in revenue per user.

 

- The average purchase is $2.55 and is increasing,

 

- Sixty percent of queries are unique--the classic long-tail behavior that has fueled Google's growth.

 

If content is available, users will buy. More than 11 percent of searches end in a sale, a number that grows each week

 

Query lengths averaged eight characters, as opposed to over 14 characters for the typical Google Internet search.

 

Subscribers aren't deterred by the keypad--the longest query entered was over 45 characters!

 

Bringing search to mobile devices extends the power of the Internet to the moment of a subscriber's need. With mobile search, users can search for a ringtone and receive information on ringtones and related goods--album cover wallpaper, pictures of the artist, true-tone ringtones, even full songs. A search for pizza by zip code will present the subscriber with the names of pizza restaurants--and the opportunity to click directly through to a Web site or a direct-connect telephone number to place an order.

 

Most advertising is viewed as intrusive. Search advertising, however, presents relevant offers, unlike traditional push advertising. Advertisers benefit from the ability to promote their goods and services to mobile users in several ways:

 

Reach a wide audience of qualified prospects--local businesses can leverage the reach of mobile search to tap into an increasingly active consumer base.

 

Target the most desired consumers--advertisers can target consumers by geography and handset type.

 

Contact/speak directly with the customer at the time of decision--pay-per-click and pay-per-call delivers highly qualified leads, when user intent or need is highest.

 

Convert potential customers into buyers--pay-per-call advertisers can drive consumers directly to sales and service professionals, who can answer questions, overcome objections, and provide additional insight to consumers.

 

Measurable ROI--Advertisers can view real-time performance data that will help them identify caller and browser patterns and time of day volume, and allow them to optimize their ads to maximize ROI.

 

As appealing, relevant mobile content becomes more available, users will vote with their keypads. Smart advertisers will keep this in mind as they plan buys. Raised with computers and the Internet, mobile device users are accustomed to receiving content encapsulated in marketing messages. Search engines have paved the way for this acceptance by displaying keyword ads alongside search results. Mobile search represents the "last mile" for advertisers seeking to reach consumers at the point of decision.

 

Eric McCabe is vice president of marketing for JumpTap, a provider of white-label mobile search solutions.

 

See what others are saying on the Search Insider BLOG.

 

Search Insider for Wednesday, June 14, 2006: http://publications.mediapost.com/

 

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Second Press Release Received, Event Date Still Secret...?

 

Search Marketing Guru Andrew Goodman to Speak at MIMA (Minnesota Interactive Marketing Association) Event

MIMA hosts Andrew Goodman, co-founder and editor of Traffick.com, founder of Page Zero Media and author of “Winning Results With Google AdWords,” for a seminar this week on the complexities and best practices of pay-per-click search marketing.

MINNEAPOLIS, MN (PRWEB) June 13, 2006 -- The Minnesota Interactive Marketing Association has announced its monthly educational event entitled: “It’s Not Just You: Pay-per-click can be a real beast.” The event will discuss the complicated new realities of paid search marketing, aka pay-per-click. Goodman will share his insight for Google AdWords, Yahoo Search Marketing and MSN AdCenter advertisers and the challenges they face.

According to a recent report from Piper Jaffray, it is projected that companies will allocate over $14 billion dollars towards paid search marketing in 2006. As the competition in the marketplace increases, along with the changing complexities of running a paid search program, companies are hard pressed to find competitive advantages.

“Paid search listings now make up about 50% of all online advertising. Many companies are being lulled into running haphazard, ineffective campaigns because of the ‘self-serve’ ad placement models touted by Google and Yahoo,” warns Goodman.

“The reality is that Google’s AdWords platform is more complex than ever, introducing barriers to novice advertisers by way of ‘ad quality scores’ that take into account a range of factors, including content and quality cues that Google’s spider analyzes on your website. MSN adCenter has introduced an exciting new product, and Yahoo will begin phasing in its completely overhauled ‘Panama’ search marketing platform this fall. Novices will find it tough going.”

As part of its ongoing commitment to serving the Twin Cities interactive marketing community, MIMA offers monthly learning opportunities like the presentation from Goodman to both members and non-members.

“We are delighted at the opportunity of having such a highly regarded expert” says MIMA president, Kristina Halvorson. “Paid search is a very important component for the interactive marketing community in our region. The insight of an expert such as Goodman will be priceless to our audience.”

Event Details
“It’s Not Just You: Pay-per-click can be a real beast”

When: 5:15 pm Registration & cash bar
6 pm Presentation
7 pm Networking, food & cash bar

Where: Calhoun Beach Club
2925 Dean Parkway
Minneapolis, MN 55416-4470

Cost: $20 Members
$40 Non-Members

Learn more or register for the event at http://www.mima.org/events">http://www.mima.org/events.

ABOUT THE PRESENTER

Andrew Goodman, Traffick.com’s co-founder and editor, is regularly cited in Business Week and has been published in Internet Markets, The Globe and Mail and Yorkshire Post Magazine.

Andrew also founded Page Zero Media, a private consultancy that offers search engine marketing services and strategic advice to companies seeking an online presence.

Andrew is considered by many to be one of the world's foremost Google AdWords experts.
His articles and insights about internet navigation technology, online communities and the evolution of new media are now widely cited and published in books, magazines and newspapers.

His latest book, Winning Results with Google AdWords, is a complete guide to AdWords published by McGraw Hill in August 2005. It is designed to serve as a thorough introduction to pay-per-click advertising as well as an in-depth guide for power users.

ABOUT MIMA
Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. At MIMA, we connect, educate and partner with our members and guests to elevate the quality of interactive marketing practiced here and around the country. More information at http://www.mima.org">http://www.mima.org.

# # #

Press Contact: Julie Vollenweider
Company Name: Minnesota Interactive Marketing Association
Email: email protected from spam bots
Phone: 612-767-8044
Website:

Marketing Mavin To Motivate Minnesota Interactive Marketers

Search Marketing Guru Andrew Goodman to Speak at MIMA (Minnesota Interactive Marketing Association) Event

 

MIMA hosts Andrew Goodman, co-founder and editor of Traffick.com, founder of Page Zero Media and author of “Winning Results With Google AdWords,” for a seminar this week on the complexities and best practices of pay-per-click search marketing.

 

Minneapolis, MN, June 13, 2006 --(PR.COM)-- The Minnesota Interactive Marketing Association has announced its monthly educational event entitled: “It’s Not Just You: Pay-per-click can be a real beast.”  The event will discuss the complicated new realities of paid search marketing, aka pay-per-click.  Goodman will share his insight for Google AdWords, Yahoo Search Marketing and MSN AdCenter advertisers and the challenges they face.

 

According to a recent report from Piper Jaffray, it is projected that companies will allocate over $14 billion dollars towards paid search marketing in 2006. As the competition in the marketplace increases, along with the changing complexities of running a paid search program, companies are hard pressed to find competitive advantages.

 

“Paid search listings now make up about 50% of all online advertising. Many companies are being lulled into running haphazard, ineffective campaigns because of the ‘self-serve’ ad placement models touted by Google and Yahoo,” warns Goodman.

 

“The reality is that Google’s AdWords platform is more complex than ever, introducing barriers to novice advertisers by way of ‘ad quality scores’ that take into account a range of factors, including content and quality cues that Google’s spider analyzes on your website. MSN adCenter has introduced an exciting new product, and Yahoo will begin phasing in its completely overhauled search marketing platform this fall. Novices will find it tough going.” 
As part of its ongoing commitment to serving the Twin Cities interactive marketing community, MIMA offers monthly learning opportunities like the presentation from Goodman to both members and non-members.
  
“We are delighted at the opportunity of having such a highly regarded expert” says MIMA president, Kristina Halvorson. “Paid search is a very important component for the interactive marketing community in our region. The insight of an expert such as Goodman will be priceless to our audience.”

 

Event Details
“It’s Not Just You: Pay-per-click can be a real beast”

 

When: 5:15 pm Registration & cash bar
6 pm Presentation
7 pm Networking, food & cash bar

 

Where: Calhoun Beach Club
  2925 Dean Parkway
  Minneapolis, MN 55416-4470

 

Cost:   $20 Members
$40 Non-Members

 

Learn more or register for the event at http://www.mima.org/events.

 

About The Presenter

 

Andrew Goodman, Traffick.com’s co-founder and editor, is regularly cited in Business Week and has been published in Internet Markets, The Globe and Mail and Yorkshire Post Magazine.

 

Andrew also founded Page Zero Media, a private consultancy that offers search engine marketing services and strategic advice to companies seeking an online presence.

 

Andrew is considered by many to be one of the world's foremost Google AdWords experts.

 

His articles and insights about internet navigation technology, online communities and the evolution of new media are now widely cited and published in books, magazines and newspapers.

 

His latest book, Winning Results with Google AdWords, is a complete guide to AdWords published by McGraw Hill in August 2005. It is designed to serve as a thorough introduction to pay-per-click advertising as well as an in-depth guide for power users.

 

About MIMA
Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. At MIMA, they connect, educate and partner with their members and guests to elevate the quality of interactive marketing practiced here and around the country. More information at http://www.mima.org

 

### 

 

Contact Information

 

Minnesota Interactive Marketing Assocation
Julie Vollenweider
612-767-8044
jjvollenweider@aol.com
www.mima.org

---

[ Editor's comments: No, you didn't miss it. The date of the event, June 14th is missing from the release. (hris )

 

Ad Technology Jams Usable Text Into Compact Creatives

 

snap2eyes To Offer CPC-Optimized Textpandable Ad Template For Free; Fully Customizable Ad Template Redefines Text Ad

The versatile, cost-free, and easy to use Textpandable™ ad template empowers any business or non-profit organization to create text-filled Internet ads that feature aesthetic simplicity, eye-catching animation, and functional sophistication. Users simply enter their ad copy (including up to 5,000 words of expandable text) and specify their design and color preferences from among scores of options displayed in the intuitively organized user interface containing both the customizable ad properties and the user-friendly, integrated help that explains each option. Because Textpandable ads can hold much more information than conventional text-based ads, they also lead to smarter click decisions by the Internet user, and thereby decrease frustration and wasted time for the Internet user as well as squandered CPC expenses for the advertiser.

New York, NY (PRWEB) June 9, 2006 – Online advertising company snap2eyes LLC (www.snap2eyes.com) announces the launch of its Textpandable™ ad template, an information and feature-rich, customizable, rich media ad template (see: www.textpandable.com).

The versatile, cost-free, and easy to use ad template empowers any business or non-profit organization to create text-filled Internet ads that feature aesthetic simplicity, eye-catching animation, and functional sophistication. To create an online ad based on the Textpandable ad template, advertisers require no knowledge of any rich media authoring tools, HTML coding, or other programming languages, and need not create any graphics or other visual resources. Users simply enter their ad copy and specify their design and color preferences from among the many options displayed in the intuitively organized user interface containing both the customizable ad properties and the user-friendly, integrated help that explains each option.

The Textpandable ad template is available in several standard IAB ad unit sizes and shapes, including 250x250 IMU squares, 160x600 IMU skyscrapers, and 300x600 IMU half page ads. Advertisers can also choose a non-standard size by selecting “Custom IMU.” For any size chosen, advertisers can select the color of up to 45 different graphical components of the Textpandable ad template, including the color of various lines, buttons, backgrounds, and sections. Users can also tailor nearly 60 non-color settings, such as font style, background patterns, text alignment, and total expanding text areas. The Textpandable thus offers advertisers a virtually endless array of creative possibilities with which to differentiate their brand or message, while still maintaining a clean and elegant overall ad look. More advanced users also have the ability to enter HTML and thereby further increase their creative choices.

Ads based on the Textpandable ad template are inherently interactive because they offer a mini-browsing experience within each ad. Internet users viewing the ad can actively decide when and what additional information will be displayed in the ad space, rather than passively waiting for the information to be presented by the ad itself.

Despite its graceful and spacious appearance, the Textpandable ad template can contain up to about 5,000 words of expandable ad copy. This unique and powerful feature makes it possible to embed -- in a single online ad -- a wide variety of information-packed content by or about the advertiser, including full company press releases; sample editorial content; press coverage about the advertiser, its offerings, or any related topics; political campaign platforms; relevant industry reports or articles; in-depth product or service information; or any other detailed text. The ability to incorporate lengthier bodies of expandable text is especially useful for news and information sites, ezines, blogs, and other content sites that want to tempt Internet users with a longer and more enticing sample of their editorial content.

Because the Textpandable can hold much more information than conventional text-based ads, the ad template leads to smarter click decisions by Internet users and thereby better optimizes the CPC (cost per click) pricing model for advertisers. Such a CPC-optimized ad decreases frustration and wasted time for the Internet user and lowers CPC campaign expenses for the advertiser. By contrast, ads that offer insufficient information often waste the time of the Internet user who must click on the ad to get redirected to a campaign page or web site, only to discover that the ad promotes nothing of interest to the Internet user, while needlessly increasing the advertiser’s CPC costs.

Within the space limitations of the ad unit selected, the advertiser can decide how much ad copy will appear initially (without any text expansion by the Internet user). Some advertisers may prefer to display as much as possible to ensure that certain information is communicated even if the Internet user chooses not to expand any portion of the ad. Other advertisers may prefer to keep most of the ad text initially hidden, in order to create an even cleaner, minimalist look, or to prompt curious Internet users to interact with the Textpandable for the additional information embedded within the ad. By revealing ad text only when the Internet user selects it, online advertisers can also more effectively incorporate humor and surprises that unfold in stages.

The lightweight size of the Textpandable (under 40KB) makes the ad template IAB compliant and widely deployable. Thus, the multi-purpose Textpandable can be placed anywhere, from the most basic website in need of some visual variation, to the largest ad network or portal, where brand competition and differentiation present a constant challenge.

The Textpandable is powered by the snap2eyes Rich Media Ad Factory™ (or RMAF™) Platform – a proprietary technology that creates affordable rich media ads out of customizable templates. The RMAF Platform enables advertisers to choose from a range of sophisticated online ad templates and then tailor the eye-catching animation by combining it with their ad campaign content. Once an ad template such as the Textpandable has been tailored and finalized, the user receives it in the Macromedia® Flash® File Format (SWF), along with a deployment guide.

“Because we plan to offer many more online ad templates that are customized with the RMAF, we wanted to offer the Textpandable free of charge, so that new users would always have a risk-free way to familiarize themselves with the technology,” noted Gil Lahav, Co-Founder and CEO of snap2eyes.

The Textpandable ad template is showcased on www.textpandable.com, where a simulated Textpandable ad and the corresponding user interface are displayed. The textpandable.com site requires no registration and immediately enables anyone to experiment with each customization option to see how it affects the sample Textpandable displayed nearby. Registered RMAF users will soon be able to create, customize, and receive deployable Textpandables for free, when the RMAF Platform is launched later this month.

About snap2eyes LLC:

Founded in June 2005, snap2eyes LLC is headquartered in New York City and develops proprietary, rich media technologies that lower costs for online advertisers and increase revenues for web publishers. The company offers affordable internet marketing solutions that optimize the process and results of online advertising.

The technology and business methods underlying the RMAF Platform are patent pending. snap2eyes, Rich Media Ad Factory, RMAF, and Textpandable are trademarks of snap2eyes LLC. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.

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Press Contact: Gil Lahav
Company Name: snap2eyes LLC
Phone: 646-416-6276
Website: www.snap2eyes.com