Will Lonely Bloggers Viral Video Help Them Get Dates?

 

Viral Video is Evolving -- Startup LonelyBloggers.com Launches With Viral Video CaseStudy

LonelyBloggers.com launches a 7 epsiode, 40 minute viral video series called LBTV. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube.

Toronto, Canada (PRWeb) March 29, 2007 -- LonelyBloggers.com a new free dating website, joins an already saturated market with very well-funded competitors. How does one compete in the personals space with companies that can outspend them many times over?

The company originally thought about buying search engine keyword advertising, but after figuring out that other dating websites are paying often over $1 per click to drive traffic to their dating sites, we realized we needed to go viral in order to get the results required to grow LonelyBloggers.com

Viral video is definitely evolving beyond the traditional 30-second clip. Content is still king and we took that approach while developing our viral video series. We also believe in sharing what we learn with LBTV and will be releasing it as a casestudy for other companies to learn from.

LBTV Viral Video Series is a 7 episode, 40 minute viral video series and can be watched on YouTube now.

Objectives - Our goal for the LBTV viral video series is to be viewed at least 500,000 times and generate 2500 signups. Our key strategic issue is whether or not video can effectively drive traffic and sign-ups back to LonelyBloggers.com

Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers.com was able to produce our viral videos with only a $5000 budget.

Thinking of integrating video into your marketing mix?
- Videos don't disappear after people click on them like traditional CPC ads
- Video can be shared, emailed, embedded into blogs and is indexed by search engines
- Video can enhance your brand image and build relationships with people visiting your site
- Video can be re-purposed in a variety of ways, including TV advertising
- Video can be uploaded to literally hundreds of video sharing sites
- Video doesn't have to be expensive and can be done with a simple webcam

Unlike the late 90's where .dotcom companies spent millions to get their brands seen, web2.0 is all about leveraging blogs, social networks and other free distribution channels to get the word out. LBTV is our Super Bowl ad without spending the millions of dollars to create it.

Internet dating can be dangerous, especially if you make the mistake of offering any personal details about yourself. LonelyBloggers.com has produced an Internet Dating Safety Tips video to help generate awarness of dating safely online.

- Despite recent reports, bloggers are not lonely people. In fact, bloggers tend to be hyper-communicators that seem to be very well adjusted to society and have elevated social skills as a result.

- We use the term viral video often in our communications, but we think the LBTV series is more about branded-content leveraging free distribution channels like YouTube.com instead.

- Members can leave video comments on our blog and member forums, which makes LonelyBloggers.com a very sticky site to visit. We use our blog and forums as secondary acquistion and retention tools to keep people coming back to the site.

Husband and wife team Producer/editor Michelle De Long and Director/editor David Miller are the creative and production minds behind LBTV and lonelybloggers.com viral videos. Through Michelle's television company Mimi Productions and Dave's feature film company Mindlight Films they together have created a new agency solely for internet based branded advertising and entertainment, viralfilmvideo.com.

Michelle is a 15-year veteran of television programming and network news and Dave has produced 11 feature films. With their years of experience they both see the future drifting towards embedded advertising in entertainment videos. While this is nothing new in the television and film landscape, with product placement, Michelle, Dave and their production partners see the future in products and brands that are the show. Now that streaming video on the internet has exploded with hundreds of video sharing sites, it is the perfect time for the creation of a new type of brand specific visual medium. The difference for viralfilmvideo.com and a traditional ad agency is that the team behind it understands that overhead must be low and creativity must be high. By working with small companies that may or may not have a marketing department and who can't afford a traditional ad campaign or ad buys on tv, viralfilmvideo.com can give them a leg up but placing longer form entertainment ads on the internet.

For more information about LonelyBloggers.com we suggest you visit the LonelyBloggers.com blog which tells our story.

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Press Contact: JEFF TRUMBLE
Company Name: LonelyBloggers.com
Email: email protected from spam bots
Phone: 647-340-5337
Website: www.lonelybloggers.com